No matter how top-notch a business’ actual services may be, brand awareness is a key factor that can make or break its success. We all know that certain brands are instantly recognizable from the splash of their iconic logos across products and TV screens, but brand awareness can be built with something as simple as a well-designed and strategically-placed physical sign.
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Studies show that signage design can increase sales volume by about 32% and the effectiveness of brand awareness by about 48%. Businesses today take advantage of professionally and aesthetically designed custom signage to communicate to customers and lead them effectively and efficiently to the items they’re looking for.
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