Your brand doesn’t stop at your logo; it also includes your storefront signage. Signs are just as important for boosting brand awareness and recognition as digital and traditional advertising campaigns.
Illuminated channel letters, in particular, market your business 24/7 to everyone passing by. They’re highly visible, extremely readable, and look fantastic. Customers learn who you are, where you are, and that you’re a high-quality company, worthy of their business.
Improving brand recognition is essential for the long-term success of your company, and illuminated signs can help you achieve this goal.
What are illuminated channel letter signs?
Illuminated channel letter signs have three-dimensional, individually cut letters, typically made from acrylic or polycarbonate. They can be front-lit (illuminated through their face) or backlit, using either neon or LED lighting.
The illuminated channel letters from New Style Signs are professionally manufactured, customizable, and adhere to city permits and regulations. With high-quality materials and durable installations, our signs stand the test of time (and look great all the while).
4 Benefits of Lighted Signage for Storefronts
1. Enhanced visibility
One of the most significant advantages of illuminated signage is its superior visibility. Illuminated signage is extremely visible, no matter the time of day or weather conditions. This guarantees that your business is seen. Customers can find you easily and efficiently, especially during early mornings, evenings, overcast conditions, and rainy days.
Furthermore, illuminated channel letters are highly readable. If your sign is visible from a distance, but it just looks like a glowing blob, that’s not effective either. You need passersby to be able to see your sign (visibility) and understand what it says (readability). Part of building brand recognition is ensuring that potential customers know who you are—and that includes knowing your business’s name.
2. Increased foot traffic
Dark and dingy storefronts are the opposite of welcoming. Indeed, they act as a warning sign for potential customers, telling them to “stay away!”.
Without fully illuminated signage, your business looks unprofessional, unkempt, or even closed. You will miss out on valuable walk-in business while also struggling to build a positive brand image or strong brand awareness.
Conversely, lighted signage and well-lit storefront increases foot traffic and attracts walk-in customers. Not only does a professional and high-quality sign make customers aware of your shop, it also lets them know that you are a trustworthy and reputable business. It creates a strong first impression, enticing them to step inside…even if they weren’t planning to initially!
3. Non-stop promotion
Illuminated signs are fantastic marketing tools. They work 24/7, constantly promoting your business to everyone passing by your storefront, including after hours!
Nowadays, marketing budgets can easily balloon and eat up your business’s profits. Between advertising on social media, websites, email, and traditional channels, companies are looking for more cost-effective ways to spread the word on their goods and services. Professional signage fits the bill, precisely. A thoughtfully designed and well-made storefront sign is one of the most cost-effective ways to market your brand and build brand recognition.
4. Enhanced brand visibility
Illuminated channel letters boost brand visibility (how often your brand is seen). They also strengthen brand recognition (how easily consumers can identify your brand), and contribute to brand awareness (how familiar consumers are with you).
Increased visual visibility, consistency, and strong first impressions strengthen your brand’s visibility, as well as overall awareness and recognition. Consumers see your sign every time they pass by your storefront or step inside.
These consistent encounters build familiarity and cement your brand in their memories. And because you chose a professionally designed and manufactured sign from New Style Signs, every encounter is also a positive one.
How Illuminated Channel Letters Increase Brand Visibility and Recognition
Establish Trust and Credibility
A professionally made, illuminated sign announces to the world that your business is a trustworthy, credible, and reliable organization. It tells potential customers that you care about the quality, and they will feel more confident in purchasing your goods or services, as a result.
You wouldn’t go to a job interview without brushing your teeth, so why would you slap a poorly made, unattractive sign on your storefront? Every time someone walks by your business, it’s an invaluable opportunity to make a good first impression and create a loyal customer for life. If you don’t care about making a positive first impression, people will doubt that you care about the quality of your services, too.
That’s why businesses that neglect to invest in a high-quality sign for their storefront do not inspire confidence among consumers.
Superior and Consistent Branding Visibility
Consistency is a crucial component of strong brand visibility. Your brand needs to be seen and encountered frequently if you want consumers to remember you. The more often we see something, the more memorable it becomes.
Strong signage is always there, 24/7, reminding consumers of your brand’s existence. Whether it’s night or day, weekday or weekend, within or outside of operating hours, your illuminated channel sign shines bright.
Moreover, illuminated channel letters are very visible and readable. Passersby will notice (and be able to decipher) your sign’s content, regardless of the time or weather. This visibility and readability will support your brand visibility.
Reinforce Brand Identity
In all likelihood, your storefront sign is not your business’s only form of advertisement. You likely also have a website, social media presence, and business cards. Additionally, you use traditional and digital marketing campaigns to raise awareness of specific events and products.
Yet, all of these advertising channels have one thing in common: your brand. Your brand identity should be clear on all marketing materials, both virtual and tangible. This includes all signage.
Illuminated channel letter signs are highly customizable, meaning they can be tailored to reflect your brand identity. For instance, they can use the same typeface and colours present in your other branding. At New Style Signs, we can also include your logo to further reinforce your brand identity.
Illuminated Channel Letters and Storefront Signs From New Style Signs
At New Style Signs, we believe that great signs are essential for great businesses. For more than 50 years, we have helped Ontario businesses improve their brand awareness and attract new customers with our high-quality signs.
We are highly experienced at designing, manufacturing, and installing signs capable of withstanding the tough Canadian weather. To experience the highest level of quality signage, contact New Style Signs today.
To learn more about illuminated channel letter signs, call New Style Signs at 866-591-6938 or contact us here.
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