Every sign attempts to fulfill two key objectives: direct visitors looking for a specific business or location, and spark interest among viewers who are unfamiliar with the brand or message. For churchgoers, a sign mostly helps to direct visitors to their preferred church in a new location.
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A church’s custom exterior sign is not just an identifying marker—it serves as its critical community outreach campaign. With today’s declining congregations, it’s more important than ever to let people know what spiritual and life-enhancing services a church offers, and how it is working to improve their lives and the lives of their community.
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