Church signs are more than just displays. Although essential as wayfinding tools, church signs are also symbols of hope that reflect your congregation’s values.
They welcome members of your community by creating a warm and easy-to-navigate environment. When customized, these signs also encapsulate the story of your church. To learn more, continue reading.
1. Your church sign is one of the first things people see
First impressions are incredibly important. With every first impression, you have an opportunity to welcome newcomers, spread awareness about your church, and establish yourself as a permanent fixture in your community.
However, lasting impressions aren’t always positive. If you fail to put your best foot forward, you can actually tarnish your church’s reputation and repel potential congregants.
Signs play a vital role in creating a positive first impression. They draw attention to your church, quickly communicate important information, and convey key values about your organization.
Essentially, they provide everything a newcomer needs to see: how to find you, times for upcoming events or services, where to get more information, and a snapshot of your brand identity.
If you want to make a positive and memorable first impression, you need a high-quality, easy-to-read, and customized church sign.
2. Signs are a powerful wayfinding tool
At their most basic level, signs are wayfinding tools. They help people find your location and, afterwards, find specific spots within your building. Signs are particularly important for those unfamiliar with the area or have never stepped foot in your church.
There are many different types of wayfinding signs. For example, monument signs mark your location, making it easier for new visitors to locate your building. They need to be highly visible, so illuminated LED signage is a great choice. Wayfinding and directional signs, on the other hand, direct visitors around your property.
Effective wayfinding signage helps to create positive experiences for newcomers. After all, you don’t want visitors to feel lost or frustrated!
3. You can communicate your church’s message
The functional benefits of signage are crucial. People need to know where to find you, where and when to go, and what you offer.
However, the best signs go beyond mere functionality. They convey the story of who you are as a church. When combined with good branding and design, your custom church sign communicates your essence and message to the world. You can tell potential visitors what they need to know about your congregation quickly and efficiently.
Your sign should capture part of your church’s personality while also communicating its values. These signs are both informative and expressive. They clearly illustrate what your church stands for without being overly wordy, preachy, or confusing.
Your signage should also include your church’s name, logo, and mission statement in a design that aligns with your brand. If you’re unsure how to do this, the designers at New Style Signs will work to encapsulate the very essence of your congregation in every piece of signage.
4. They can create a welcoming environment
With your custom church sign, you can create a welcoming environment for all visitors. It does this in several ways. First, effective wayfinding signage makes it easier for guests to navigate your building. This reduces frustration and helps them feel at ease.
Second, signage can directly address visitors. Signs that explicitly welcome guests play a role in establishing a friendly environment where newcomers feel acknowledged. You can let them know how grateful you are to have them in your church.
Finally, conveying your mission and values to newcomers helps build familiarity. Signage can make your church feel more approachable and less intimidating, like you’re less of a stranger and more of an old friend. Immediately, visitors will have a sense of who you are as a church and what to expect.
5. Simple signage is often more effective
Modern signage offers exciting possibilities for elaborate and flashy designs. However, these are not always appropriate or the most effective. You can overwhelm visitors easily with too many colours, font styles, lights, and information. Instead of appearing sophisticated or engaging, your church can look unprofessional, disorganized, or childish.
Often, good signage is subtle. It communicates what the viewer needs to know without appearing busy, chaotic, or overwhelming. Your mind needs to be able to process what it’s reading.
If you choose a sign with a computer-changeable message, the message needs to appear long enough so that viewers can read it. Furthermore, the font needs to be highly readable. Script fonts may seem pretty, yet they’re typically difficult to read, especially from afar.
6. Prioritize your signage spending
Signage can be expensive. Consequently, it’s important to be intentional about your spending. Once you determine your budget, figure out what sign types are most important. Wayfinding signage, for example, is essential. You need to prioritize directional signs to help your congregation find their way around your building.
Conversely, other types of signage do not have to be done immediately. If you don’t have the budget, you can wait until later. For instance, digital signs for videos, slideshows, and other digital content are usually a lower priority.
At New Style Signs, we work with you to determine what works for your vision and budget. Our signage experts help you make the most out of every dollar. We also offer options to fit a variety of budgets.
7. Custom church signs are best
Generic signs are not a good representative of your church. They fail to capture your church’s personality, making it harder to stand out. On the other hand, custom church signs will represent your mission and communicate the essence of your church.
Custom-designed signs from New Style Signs will match the aesthetic value of your church. They are expertly customized to display messages that align with your values, crucial information on upcoming events, and more. From fonts and colour schemes to materials and dimensions, our signs will resonate with your church’s identity and help connect you with your community.
For Custom Church Signs in Toronto, Contact New Style Signs
New Style Signs has been servicing churches in Southern Ontario for more than 50 years. Consequently, we understand the unique needs of churches and how to best connect you with your community. We are where faith meets creativity! Reach out to us today to set up a consultation.
To learn more about custom church signs, call New Style Signs at 866-591-6938 or contact us here.
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