When you know that you have a great product, top-notch service, and a competitive location, all that is left is to set up an enticing sign that will get your customers through the door. You don’t want to give them all the information while on the street, but doing the opposite and putting very little information can also be detrimental.
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No matter how top-notch a business’ actual services may be, brand awareness is a key factor that can make or break its success. We all know that certain brands are instantly recognizable from the splash of their iconic logos across products and TV screens, but brand awareness can be built with something as simple as a well-designed and strategically-placed physical sign.
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