First impressions are everything when it comes to running a business! When thinking about creating a good image for your office space, why not consider interior office signs?
A well-designed and high-quality sign is a simple and cost-effective way to move your business forward while creating a professional look for visiting clientele. Choosing interior signs means that you can get creative when it comes to shape, material, size, and colour, allowing you to deliver a strong message to everyone who walks through your door. A well-executed sign will let people remember your brand and make it easier for them to refer your services to friends and family.
Is an interior office sign right for you?
An interior office sign could be what your business needs! Below, we have compiled a list of 5 ways to brand your office with interior office signs.
Let’s get started!
1. Branding consistency
First, let’s talk about brand consistency.
Interior office signs — especially when customized — mean that you can easily brand your business with logos and information that is recognizable and consistent with other products and platforms where you promote your services.
Consistency helps with logistics, but if you have multiple locations or have an online store, interior signs boost confidence that customers will recognize your brand and have the same brand experience no matter which location they visit.
Another point to keep in mind is that interior signs are completely customizable. This means that the possibilities are endless in terms of what you want to create, what matches your office decor, and your budget. Whatever you imagine, there is a sign for you.
Not sure what kinds of signs fall under interior office sings? Here’s a brief overview to keep in mind:
This wall mount sign allows you to display your name or logo with a bold sign that captures attention and effectively reinforces your brand.
These kinds of signs help potential customers find their way around your office with clear maps, room numbers — and who you can find in each room — as well as other spaces of note, so there is no confusion or stress when they arrive.
Backlit signs are great for making the name of your business, the center of attention in your office space. They are effective at showing off your style and your brand.
Metal or Cut Acrylic Signs
If you want to take your office signage to the next level, consider metal or cut acrylic signs! These signs give your logo a pop of colour, and they look very artistic — if that’s an aesthetic you’re looking for. If you have a lot of personality to show, this is the best way to display it right on your office wall.
Metal Laminate Signs
These signs add a classic touch to your office. Displaying your name or logo in brushed metal tones screams sophistication.
Custom ADA Wayfinding Signs
The last thing you want is for customers to get lost when finding their way around your office. You do not want them to associate your business with stress or confusion — only good vibes here! Make it simple to navigate your office with custom ADA wayfinding signs.
2. Business visibility
The second thing we need to discuss is business visibility.
The more potential customers see your brand, the more likely they will remember when they need your services or when referring it to friends and family. When customers visit your office, ensuring it is properly branded means that you have another opportunity to increase your brand visibility.
Business visibility also helps customers identify with and trust your brand so they will return over and over again. Don’t just stick to online or outdoor signage; make sure you have signs in all the places where customers can see so you and your brand can continue to grow.
3. Enhancing your customer service capabilities
Next, interior office signs enhance your customer service capabilities and experience.
As mentioned above, wayfinding signs help improve customer experience when they are inside your office. Clear signage can also make them feel valued and cared for when they see how much effort you put into creating clear signage.
After all, customer service starts when customers walk through your door, and you want them to leave feeling that they had a positive and satisfying experience.
4. Transparency and sharing your story
Fourth, interior office signs allow you to be transparent with your customers and help you share your story.
Having clear signage allows you to expand what people know about your brand because they allow you to communicate your style, logo, services, and more. When you invest in interior signs, you are educating people on the services your office, your business story, achievements, and style – you can create something to be proud of!
5. Demonstrating a commitment quality
Lastly, interior office signs allow you to demonstrate a commitment to quality.
When people purchase products or services, they want to work with a company that demonstrates a clear commitment to quality, and the right interior signs can help with this.
Having clear signage throughout your business helps customers associate your brand with safety, inclusiveness, and a commitment to the well-being of others. If customers feel welcome, they will keep coming back.
To ensure that your interior office signs are doing their job, you should work with a professional signage company. The professionals at new style signs will use your knowledge and expertise to suggest solutions that enhance your space and communicate the message you want to your customers.