Modern businesses need modern marketing solutions. Signage is often overlooked as a marketing tool, but it’s actually one of the most cost-effective and impactful ways to communicate with your customers. Digital signs are great at doing this. They combine streamlined technology with engaging visuals to captivate audiences, provide essential information, and improve brand recognition.
To learn more about how LED computerized signage is an asset for your business, keep reading and then contact the signage experts at New Style Signs. We make high-quality signage products in the GTA!
Update Easily and Instantly
Once made, most signs are set in stone. Modifying your business’s information, slogan, logo, or colours is inconvenient and costly. You may need to order a whole new sign just to update your company’s phone number—but not with LED computerized signs!
Computerized signs deliver the flexibility and adaptability needed by modern businesses. Whereas updating traditional signage is cumbersome and expensive, changing digital signage is streamlined and efficient without any additional costs. Every aspect of your business’s signage can be altered instantaneously to ensure accuracy. This is vital for the success of your organization.
Of course, your signage needs to display accurate details, like your phone number and company name. You may miss valuable leads otherwise. Additionally, your digital sign can better respond to changing conditions or customer needs. For example, you can quickly change your sign to reflect new operating hours during unexpected weather events or holidays.
Other elements, like the colours, tagline, and logo, also need to be up-to-date. Consistent branding is crucial for building a strong and recognizable brand image, so you need to be using the same brand elements everywhere that your business appears, including all signage!
Integrate With Other Marketing Channels
We often don’t think of signs as being a form of marketing; nevertheless, that’s precisely what they are.
Signs are 24/7 advertisements for your business. They tell every potential customer passing by who you are, what you do, and whether you are a reputable business. A good quality sign ensures a good first impression. At the end of the day, that’s at the heart of marketing: creating positive associations in the minds of more consumers.
Multi-channel marketing is one of the biggest marketing trends in recent years. The idea is simple: be wherever your customers are. The more touchpoints that a customer has with your brand, the more likely they are to remember and trust you. To achieve this, your branding needs to be consistent across all marketing channels; otherwise, your customers may not recognize that it’s you!
Keeping with this theme, your organization’s signage should “match” the rest of your marketing tools. This means using the same brand colours, typography, logo, slogan, and name. Computerized business signage is best suited for this goal.
As we already covered, you can update digital signage quickly and easily if you tweak any of your other branding. You can also integrate your social media feed, display recent online reviews, and play online video advertisements on your LED computerized sign.
Streamline Operations and Minimize Costs
It takes a lot of time, energy, and resources to run a successful modern business. You need robust systems in place to operate effectively and efficiently while keeping costs low. LED business signage can help.
Digital signs can require a larger initial investment than other signage and advertising options; however, the long-term cost savings are substantial. Updating traditional signage is expensive, whereas print advertising requires ongoing costs for materials, printing, and distribution. A high-quality LED sign, on the other hand, can be updated without incurring any additional expenses.
Computerized signage isn’t just cost-effective, though; it’s also time-effective. There is no wait time when you want to update your business’s signage. Instead of waiting for a new sign to be manufactured, you can simply upload new content to your LED sign. This helps businesses streamline operations for maximum efficiency at minimum expense.
This advantage magnifies with scale. The more locations you have, the more traditional signs that you are forced to update and reorder. LED signage offers an alternative. You can simply, effortlessly, and immediately modify multiple signs across multiple locations from your computer.
Maximize Customer Engagement
Signage is all about communication. Digital signage, in particular, facilitates better communication between customers and your brand.
Since updating digital signs is so easy and immediate, you can display current information without contending with printing costs or wait times. Whereas businesses previously had to order large promotional signage in advance, modern businesses simply update their LED displays.
Content is instantly updated to reflect the latest promotions, events, news, or marketing campaigns. Being able to update in real-time is particularly beneficial for industries where information changes rapidly, like retail, transportation, and hospitality.
Additionally, LED signs are attention-grabbing signs. Movement, colour, and sound convey messages and capture the attention of audiences. Traditional signs are static and less engaging. It’s far easier to walk by a traditional sign without noticing it than to ignore a captivating digital sign.
Therefore, businesses looking to increase customer dwell time, improve brand recognition, and generate higher conversion rates should consider switching to digital business signage.
LED Computerized Signs From New Style Signs
New Style Signs offers computerized LED signs for businesses across Mississauga and the Greater Toronto Area. We specialize in creating high-quality, durable, and fully customizable digital signage solutions so you can advertise your business in the modern age.
You can fully take advantage of all the fantastic benefits of digital signs, such as real-time updates, streamlined operations, integration with other media channels, and improved engagement.
At New Style Signs, we have more than 50 years of experience designing and manufacturing signage products. Our team of experts is ready to offer advice and guidance as you choose the best signage option for your business.
To learn more about LED computerized signs, call New Style Signs at 866-591-6938 or contact us here.
Leave A Comment