Designing Pylon Signs That Stand Out: 6 Tips for Effective Branding

Posted By  
| 15 Jan 2025
Designing pylon signs that stand out: 6 tips for effective branding

Signage should be part of your overall marketing strategy. After all, signs are effective marketing tools that can increase brand recognition and help build a positive reputation. Pylon signs are particularly effective at this because they are highly visible and durable.

To maximize the branding potential of your pylon sign, follow the tips in this article. Then, contact the signage experts at New Style Signs to learn more.

1. Your pylon sign must be highly visible

A sign is pointless if no one can see it. It won’t direct passing customers to your storefront or help build brand recognition in your community. At the bare minimum, your pylon sign must be quite visible and readable. Consequently, one of the most important decisions you will make regarding your new sign is deciding on a location.

Strategic Placement

A key advantage of pylon signs is that they are exceptionally visible by design. Pylon signs are freestanding and quite tall (up to 30 metres high), so they are easy to spot. They tend to be taller than surrounding objects and competing signs. This minimizes the likelihood of obstruction while maximizing visibility.

However, this design perk doesn’t mean you can just put your sign anywhere. You should still be strategic about placement. Otherwise, even the best pylon sign will not be effective.

Many Toronto businesses prefer to place pylon signs next to roadways and highways. This way, passersby can clearly see the sign during their commutes.

When deciding on the best roadside placement for your sign, consider traffic flow, visibility from different angles, and potential obstructions. Trees and buildings are often as tall or taller than even the tallest pylon sign, so be wary of them.

You want your sign to be seen by the maximum number of people. Ensure that it’s angled towards the highest flow of traffic and visible from as many different angles as possible.

Innovative Lighting

Signs are fantastic marketing tools because they offer 24/7 advertising, but only if your sign is visible in the dark! That’s why we recommend investing in an illuminated pylon sign or additional surrounding lighting. This maximizes the sign’s visibility and its marketing potential.

Consider an internally illuminated sign, an LED sign, or external spotlights to ensure optimum visibility at any time of day and in any weather. After all, storms, rain, fog, and low-cloud weather can also produce low-light conditions. These can dramatically reduce the visibility of non-illuminated signage.

2. The lettering is easy to read

Readability must go hand-in-hand with visibility. A visible sign without legible writing is just as useless as a poorly visible sign. Therefore, make sure your sign uses easy-to-read fonts that are also legible from a distance. For this reason, sans-serif fonts are most commonly used for signage. 

Contrast is another important factor when it comes to readability. A high level of contrast between the background and the text makes the message easier to read. 

3. Keep your messaging simple and clear

You have very little time to make a clear and lasting impression on audiences. A pylon sign is typically seen as commuters drive by, so you have literally seconds to communicate your message. Simply put, no one has time to read (and remember) a lengthy message. Too much information can also be confusing.

Instead, keep your messaging short, simple, and clear. Passersby should be able to consume your message quickly and easily.

Make sure you include essential information like your business name and logo. Any additional information should be concise and compelling, using straightforward language without jargon or abbreviations. Communicate your primary offering or an enticing offer using effective and efficient language.

4. Key information is prominently displayed

The most important information must be the easiest to see and read. There should be a visual hierarchy present in the signage design.

Passing audiences need to be able to quickly and easily glean the essential information about your business. With a brief glance, they should know your business name, your logo, and have an idea of what you do. Visual hierarchy makes this possible.

Within a visual hierarchy, the most important details are the largest and most apparent. Crucial information is prominently displayed using size, bold fonts, or different colours.

You can choose to include additional information; just make sure your sign doesn’t look cluttered as a result. However, these details should not compete for attention. Use a smaller font or a different colour.

5. Use high-quality and durable materials

Potential customers need to be able to see and read your sign. However, what they see is just as important. A poorly made, run-down appearing sign does not say good things about your business. Rather, it communicates that your company is equally low-quality and uncared for. Audiences are less likely to trust you with their business.

Conversely, a professionally made, high-quality sign using top materials helps your company make a positive first impression. It lets consumers know that you are a reputable organization that cares about providing quality offerings and top-tier customer service.

Durability

Durable pylon signs look better for longer. They can withstand harsh weather conditions and last for many years. Consequently, they showcase your business in the best possible light.

A durable sign is an effective marketing tool. Plus, it’s good for your company’s bottom line. Replacing signage is expensive, so investing in a durable and long-lasting sign from the beginning is a smart business decision.

Resistance to Fading

High-quality materials are less prone to fading from exposure to sunlight. Your pylon sign will retain its readability, vibrant colours, and overall appearance as a result. This ensures a positive impression on audiences for extended periods of time.

6. Incorporate eye-catching design elements

Incorporating eye-catching elements can help make your pylon sign stand out even more. For example, graphics broadcast on an LED screen are a great way to grab the attention of passersby. Just make sure to use graphics sparingly so they don’t overshadow your message.

Alternatively, choose a different shape for your pylon sign. This can express your business’ characteristics and make your sign more visually intriguing. A rectangular or square shape conveys professionalism. However, a fun circular or oval shape is a creative option for playful or innovative brands.

Custom Pylon Signs From New Style Signs

New Style Signs designs, manufactures, and installs high-quality pylon signage in Toronto. Our custom-made signs look fantastic and are highly durable.

We have more than 50 years of experience helping businesses market themselves through effective signage. No company is too big or small to benefit from one of our custom pylon signs.

To learn more about custom pylon signs, call New Style Signs at 866-591-6938 or contact us here.

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