As a business owner in Toronto, you have a lot of decisions to make. One of them being, what type of signage should you choose for your business? Signs have several important jobs to do, such as helping prospective customers find your location.
Pylon signs are perfect for this task. Their size and height advertise your location, loud and clear so that consumers can locate your organization with ease.
In this blog, New Style Signs will explain the importance of pylon signage, including the top advantages of using pylon signs for your business.
Pylon Signage Basics
What are pylon signs?
A pylon sign is a large, outdoor, and freestanding sign mounted on one or more poles (also called pylons). They are quite tall to ensure optimum visibility. Some can be as tall as 30 metres high, so you don’t have to worry about obstructing objects. A pylon sign is always easy to spot!
As they’re often situated beside a road, independent of the business or structure they’re advertising, pylon signs are also called “road signs” or “highway signs.”
Business logos, addresses, and messages can be displayed on one or both sides. They can be illuminated or not, depending on your budget and preferences. However, since the goal of a pylon sign is to clearly announce your business’s location and grab passersby’s attention, many Toronto businesses prefer illuminated pylon signs.
What are the types of custom pylon signs?
Pylon signs come in a variety of options depending on your budget, goals, and location. If you’re unsure which type is best for your company, just ask the signage experts at New Style Signs! We offer custom pylon signs for your Toronto business, including the following:
- Single-sided or double-sided: Pylon signs can be single-sided or double-sided. A single-sided pylon sign displays your message on one face, which is suitable for locations where you only attract traffic from one direction.
Conversely, double-sided pylon signs have two faces to display your message. Since your message can be seen from both sides, this is preferable when traffic is coming from both directions. You maximize exposure and increase the chances of attracting customers.
- Illuminated or non-illuminated: Illuminated pylon signs have internal lighting, making them visible at night or in low-light conditions. They use LED or fluorescent lighting.
Non-illuminated pylon signs rely on natural or ambient light. Consequently, they’re harder or impossible to read in low light or at night. They are, however, more cost-effective and energy-efficient.
- Single-pole or twin-pole mount: Single-pole mounts are built with one pole and, as a result, are the most budget-friendly option. Twin-pole mounted pylon signs have two poles and offer greater stability, especially for larger signs.
- Covered-pole mount: If you don’t like the look of the poles or pylons, you can cover them with an additional sign or brick-and-mortar. Ask our team to learn more about the available options.
- Architectural: Pylon signs can reflect the style or theme of your building or brand by incorporating architectural elements like curves, angles, textures, materials, and colours.
What materials are used?
Custom pylon signs can be made using a wide range of materials, each with its own practical and aesthetic advantages. The structural materials are typically aluminium, steel, wood, or high-density foam. Meanwhile, the facing materials are acrylic, polycarbonate, aluminium panels, or digital displays.
How are pylon signs installed?
Pylon signage requires professional installation. Their size, weight, and construction make professional installation a necessity. Permits are often needed, and safety codes need to be adhered to. Don’t try to install your new pylon signage yourself; contact New Style Signs instead!
5 Advantages of Custom Pylon Signs
1. Visibility
The most significant advantage of using a pylon sign for your company is visibility. Due to their height, pylon signs offer unmatched visibility for Toronto businesses and organizations. A pylon sign can be seen from a great distance, effectively grabbing the attention of motorists on nearby roadways.
Pylon signage is especially useful for businesses located off the main road. If your building is obscured by other structures, a pylon sign lets passersby know you’re there and open for business. After all, you’re going to miss out on potential sales if prospective customers can’t find your location (or don’t even realize that you exist).
2. Brand awareness
Signage does more than just announce your location to passing customers (although that is extremely important). They’re also a vital part of your business’s marketing strategy.
It’s essential to build brand awareness, which then builds trust and recognition among consumers. The more often your business is recognized, the more familiar you become, and the more trustworthy you appear. Consumers feel comfortable trusting you with their business because you seem like a reputable brand.
A high-quality, professional sign magnifies this effect. The fact that you invested in an attractive sign signifies that your business is professional and reputable.
3. Durability
Pylon signs are made from highly durable materials, like aluminium, steel, or wood. This means they can withstand harsh weather conditions with ease. Furthermore, pylon signage requires minimum maintenance compared to other signage types. Consequently, pylon signs can last many years, and look great along the way!
4. Customizable
New Style Signs offers nearly endless customization options. We can design a pylon sign that best represents your business and makes the most out of your location. For example:
- LED message boards
- Decorative details and custom architectural features
- Customizable height based on nearby obstructions
- Light-sensitive light sensors
- Digital messages
5. Affordability
Lastly, pylon signs are an affordable signage option for businesses in Toronto. They can be made with cost-effective materials, making pylon signs an excellent choice no matter your budget.
Design Tips for Custom Pylon Signs
- The pylon sign needs to be tall enough that it is visible from a distance and is taller than any neighbouring obstructions. However, there may be local zoning regulations that limit the maximum height of pylon signage.
- Although the sign should be tall, it should also be proportional to the building.
- Choose a material that meets your budget, durability, and maintenance needs.
- Incorporate branding elements into your pylon sign. For example, typography, shapes, colours, and logos should be consistent with your other branding materials.
Contact New Style Signs for Custom Pylon Signs in Toronto
New Style Signs has manufactured and installed high-quality, custom signage for more than 50 years. Over the past five decades, we have become the leading signage company serving the Greater Toronto Area. Our experienced team is ready to help with all your signage needs.
To learn more about custom pylon signs, call New Style Signs at 866-591-6938 or contact us here.
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