A logo is a vital part of your brand image. It should say something about your values, industry, and services, while also appearing eye-catching and professional. Since your logo will appear on all your business’s marketing materials, you should not take its design lightly.
Featuring your logo on your business’s physical signage is an effective way of boosting brand recognition and establishing a memorable brand. Every day, potential customers pass by your signage, making this a vital opportunity to make a great first impression.
1. Your logo must be consistent with your brand image
What many business owners don’t realize is that signage is a marketing tool. In fact, it’s one of the most powerful marketing pieces for brick-and-mortar businesses. Signs advertise your business constantly—24 hours a day, 7 days a week, 365 days a year. This also makes them incredibly cost-effective.
Every piece of marketing must align with your brand identity. Otherwise, your marketing will be ineffective. Instead of strengthening your brand image and building brand recognition, consumers become confused and often struggle to understand what products, services, or values are associated with your brand.
Since signage is a marketing tool, it must be consistent with your overall branding. Essentially, signs that do not reflect your brand image cannot strengthen your brand image.
An effective logo sign is a visual representation of your brand’s core identity and values. It communicates what you stand for and what you do. Furthermore, it’s connected to other marketing channels like your website, business cards, online ads, and TV ads. Your logo should appear on each of these, as well as on your physical signage.
2. Integrate your branding into your signage
Your logo sign is not a stand-alone feature of your business; it’s part of your overall branding strategy. Effective marketing is multi-channel, meaning your brand appears on multiple marketing channels to maximize contact with customers.
Signage is one of the oldest and most effective traditional marketing channels available to businesses. To make the most of this opportunity, your signage needs to incorporate the same design elements found in other branding materials.
Your signage, website, packaging, promotional materials, and online and traditional advertisements must present a cohesive visual identity. This ensures your brand is instantly recognizable, regardless of where customers encounter you.
A well-rounded brand identity tells customers what your brand values are an what it does. Signage also has this ability. The size, shape, colours, and material can communicate your business’s core principles in a tangible way. For example, an eco-friendly brand could incorporate sustainable materials or organic shapes into their signage to reinforce this value.
3. Readability needs to be a priority
An unreadable sign is a useless sign. Signage, at its core, is about communication. Your logo sign may look beautiful or intricate, but if no one can discern what exactly the name of your business is, the sign is effectively wasted space.
Logo signs should be readable instantly and easily, especially from a distance or at a quick glance. If the logo sign is positioned near a roadway, audiences will have only a moment or two to read it before driving away. Consequently, simplicity is often a huge asset in logo design and signage. Overly complex or cluttered logos take too long to understand.
To create a highly readable sign, prioritize clean, simple, and legible fonts. Script typography looks pretty, but it’s hard to read. You should also avoid small fonts. Contrast is a great way to improve readability.
The sign’s environment also impacts readability. Are there any obstructions, like a tree or competitor’s sign, that make your sign hard to read? Also, consider lighting. Signs can advertise your business during the day and night, but only if they’re appropriately lit.
4. Choose a sign made from high-quality materials
You want your brand to be remembered for the right qualities, like professionalism, attention to detail, and steadfastness. Ideally, customers should associate your brand with high-quality products and services too. Your logo sign can help.
The materials chosen for your logo sign significantly impact how your business is perceived. High-quality materials signify excellence. A sign made from top-quality materials tells audiences you never cut corners or look for the cheapest avenue, even if it sacrifices quality. It instills trust in your goods, services, and customer service.
Additionally, high-quality signage materials are durable. They ensure that your sign maintains its appearance and functionality over time, even through extreme Ontario weather. This has another appealing bonus: your sign will last longer, so you won’t have to replace it anytime soon.
5. Place your logo sign in a strategic location
Creating a memorable brand identity has a lot to do with repetition. The more frequently audiences see your brand, the more likely they are to remember you. Essentially, brand visibility begets memorable brands.
Placing your sign in a strategic location is crucial for visibility. Otherwise, your sign (and your brand) will not reach its full potential. You need to consider height, angle, lighting, and surrounding obstacles before erecting your sign. These factors have a massive impact on your sign’s visibility and impact.
The sign should be high enough to be visible from a distance and loom over shorter obstacles, like shrubs, smaller A-frame signs, and vehicles. If there are any large trees in the vicinity, you may want to trim them or orient your sign so that the tree is not a problem.
Illuminated logo signs are a great option for maximizing visibility at any time of day and in any weather condition. Even on foggy or drizzling days, your sign remains vivid and easy to spot.
Contact New Style Signs for Logo Signs in Toronto
New Style Signs creates high-quality, durable, and attractive custom logo signs in Toronto. With more than 50 years of experience, our expertise and craftsmanship are second to none.
We also use the latest technology to provide quality signage products. From concept and design to final manufacturing and installation, New Style Signs goes above and beyond for our clients.
To learn more about logo signs and other signage, call New Style Signs at 866-591-6938 or contact us here.
Leave A Comment