When you were first starting your business, one of your first choices was likely choosing the name. Not long after that, you probably created a logo. Logos are a visual representation of your business used across marketing materials, websites, social media channels, and signage. That’s why logos are considered a significant part of your brand’s overall visual identity.
Incorporating your brand’s logo on your building’s signage offers several benefits. It serves as a powerful tool to create a distinct visual identity, which enhances brand recognition and acts as a form of advertising for your business. In this blog, we will delve deeper into the advantages of including your logo on your signage.
What is a visual identity?
Your brand’s visual identity consists of all the unique visual elements that help customers identify you. These include things like your logo, brand colours, and the font on your business cards. Every visual component works together to create the overall look and feel of your brand.
It’s important that all elements are cohesive and consistent in order to produce a recognizable and unified visual identity. That’s why your logo and brand colours should be the same in all of your marketing materials.
Your brand’s visual identity also communicates additional information about your company, such as your brand personality and values. Audiences should be able to get a feel for who you are, what you do, and what you stand for simply through exposure to your visual branding. Essentially, these visuals help tell your unique brand story.
How do logo signs play a role in your brand’s visual identity?
1. Represent your brand identity
A logo sign is a visual representation of your brand—and one that’s available to be seen by all those passing by. Since logo signs are seen by so many people, they’re one of the most visible parts of your brand’s visual identity.
Therefore, it’s critically important that the sign is high-quality. New Style Signs specializes in manufacturing custom, top-of-the-line signage for Toronto businesses. We can produce an attractive and long-lasting sign with your brand’s logo, so you can make a great first impression while showcasing your business to audiences.
2. Improve brand recognition
A strong visual identity helps establish brand recognition among audiences. More specifically, displaying your logo on a high-quality sign increases brand recall.
Everyone passing by your business sees your logo sign and, over time, become increasingly familiar with your brand. They’re more likely to remember your brand and consider your products or services. This can give your company an edge over its competitors.
When prospective customers are comparing goods or services, they tend to choose a familiar brand over an unknown one. They’re also more likely to seek you out when your company is the first one to come to mind. Therefore, increasing awareness of your brand leads directly to increased sales.
3. Convey professionalism
A logo sign is a front-facing part of your business. On the surface level, it communicates your brand’s name to audiences. However, it says a lot more than just that!
Logos also convey qualities about your business, such as whether you are trustworthy and reputable. A professionally designed and manufactured logo sign conveys credibility and competence, letting audiences know that they can trust you with their business.
A badly made, poorly designed, and unattractive sign does not portray your business in the best light. It’s an example of poor visual identity. Instead of bolstering your brand, it tarnishes your reputation.
In order to attract new customers and make a positive (and lasting) impression, you must invest in a high-quality logo sign. It’s an essential part of creating a strong and professional visual identity. New Style Signs can help. We’ve been supplying Toronto businesses with professional signage for more than 50 years!
4. Positive first impression
In many cases, your logo sign is the first thing potential customers notice about your business. This means it’s extremely important! You have one opportunity to make a good first impression, so it’s crucial to make the most of it. Customers will either be enticed or off-put by your sign (unless it fails to make any impression whatsoever, which is also an undesirable outcome).
A thoughtfully designed, high-quality sign is inviting and sets the tone for the rest of the customer experience. It encourages prospective customers to see what you offer. Conversely, an unattractive and low-quality sign warns audiences to stay away.
If you want to convert a passerby from a stranger into a customer, invest in a striking logo sign for your building. It will help you make a positive, lasting impression.
5. Marketing for your business
Lastly, logo signs are a marketing tool for your business. Since visual identity helps to build brand recognition and establish a distinct brand identity, it also plays a crucial role in marketing.
After all, the goal of marketing is to raise brand awareness, attract new customers, and increase conversions. It’s impossible to do any of those things if people don’t know you exist!
Logo signs announce your brand’s existence to the world. They are more enduring than any advertising campaign. Every day, your logo sign is on full display to every potential customer passing by. It grabs attention, spreads awareness, and acts as a silent yet constant promoter of your business. Essentially, it’s non-stop marketing.
Tips for Designing an Effective Logo Sign
- Avoid overly complex elements, which can make your logo difficult to discern from a distance. Keep it simple. A clean and straightforward logo is most effective.
- The logo needs to be legible when scaled up or down for logo signs. It should look great while remaining easy to read.
- You can enhance visibility by choosing contrasting colours for your sign. For example, give extra consideration to the background colour of the logo sign. The logo should stand out against the background. High contrast significantly improves readability, even from a distance.
- Logos need to be highly readable in order to be effective. Both the text and graphics within the logo should be legible. You can achieve this by choosing a clear and easily readable font, steering clear of overly decorative or intricate fonts, and opting for high-contrast elements.
Professional Logo Signs From New Style Signs
New Style Signs has supplied Toronto, Mississauga, and Brampton businesses with high-quality signage for over 50 years. We work with a team of talented designers, architects, and engineers to ensure an outstanding final product every time. No matter your signage needs, we’re ready to help.
To learn more about logo signs and other signage, call New Style Signs at 866-591-6938 or contact us here.
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