Every business needs (at least one) sign. It’s how you let current and potential customers know where to find you, what you offer, and what quality to expect from your establishment. A generic, low-quality sign will not do. Instead, you must invest in personalized signage that makes a positive impression and attracts customers.
Personalized Signs Help You Make a Positive (and Memorable) First Impression
Usually, your sign is the first thing a new customer sees. What it says, both literally and figuratively, is very important!
First impressions are significant, impactful, and often permanent. You don’t want to start on the wrong foot. If you present the wrong image, it’s unlikely that you will ever see that potential customer again (if they even walk through your front door). Ultimately, your signage is your chance to make that first impression—a positive one—that attracts, not repels, potential customers.
People tend to remember the outstanding and the abysmal best. You want to be remembered for being a professional and attractive business, and the right sign can help you achieve that.
Personalized Signs Demonstrate That Your Business is Professional and High Quality
The quality of signage says a lot about the quality of the business it represents. Customers associate those qualities with the business. When they see a worn down, outdated, or amateurish sign, they’re prone to believe your business is sloppy, lazy, and unprofessional. After all, you couldn’t even invest in a high-quality sign.
A study by Better Homes and Gardens proves this. They found that 42% of consumers made quality assumptions about a business based on whether its signage was clear and attractive. And given that 75% of people notice the signage of a new or unfamiliar business first, the quality of the sign is paramount.
A high-quality, professionally designed, properly installed, and custom sign demonstrates that your business is similarly high quality and professional.
Personalized Signs Improve Foot Traffic
One effect of a professional and high-quality custom sign is that it improves foot traffic. Of course, this makes perfect sense for several reasons.
First, quality speaks for itself. An attractive and professional sign indicates that you run a trustworthy and reputable business. Passersby are more likely to be interested in your company if they believe it to be a quality organization.
Signage also tells people what your business does. Someone may be unfamiliar with your brand yet need what you offer. Walking by your store could be a happy accident that delivers exactly what they need.
Lastly, you’re unlikely to welcome foot traffic if no one knows your business is there. At their most basic level, signs let people know your business is open and ready to welcome them.
Personalized Signs Lead Customers to Your Location
Signs are the best way to lead new and existing customers to your location. A great sign brings a variety of benefits to your business. However, every sign should point people in the right direction.
In a large city like Toronto, signage is essential. It ensures that customers can spot you in the crowd of other buildings, businesses, signs, and streetlights. A large sign is easy to spot from a distance and will help people find you. Moreover, a professional custom sign enables you to stand out. Without a sign, they might pass you by unknowingly.
Personalized Signs Set You Apart from the Competition
Competition is everywhere, especially in Toronto. As a business owner, you need to use a variety of tactics to set yourself apart and stand out. Differentiating your business begins with a professional and personalized sign.
A custom sign helps establish a unique identity that separates you from the competition. Instead of blending in, customers notice your sign first. Since you made a lasting impression, those customers are more likely to remember your brand and make return visits.
Personalized Signs Increase Brand Exposure and Build Brand Awareness
Signs are also part branding, part advertising. They play an essential role in building your brand through increasing brand exposure and awareness. Consequently, all signage must align with your branding (the same should be said for your other marketing efforts). Your signs should include the colours, fonts, style, and logo associated with your business.
Your signage is always on display, letting current and potential customers know your brand exists and is open for business. It reminds existing clients of your presence, helping you to stay top of mind.
Personalized Signs Are 24/7 Marketing
Other forms of marketing are over in a flash. On the other hand, custom signs are always there, advertising your business to current and potential customers. It’s non-stop marketing for your company, especially if you invest in an illuminated sign. That way, your business is visible even at night.
This is why personalized signs are one of the most cost-effective ways of marketing your business. There are few additional costs once the sign is installed, and, all the while, your sign is continually advertising your business.
Personalized Signs Advertise Events and Sales
Personalized signs are also a great way to advertise specific events and sales. For example, a custom banner can announce the grand opening of a new location, seasonal sale, upcoming event, or big promotion. This type of sign catches the attention of new and existing customers, encouraging them to stop by your store and take advantage of the limited-time offer.
New Style Signs for Custom Signs in Toronto
New Style Signs produces high-quality custom signage for businesses in Toronto. We manufacture a range of sign styles to help your brand stand out and attract customers. Contact us today to learn how to elevate your business with a personalized sign from New Style Signs.
To learn more about custom signs in Toronto, call New Style Signs at 866-591-6938 or contact us here.
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