Every business needs a sign, and the type of sign that you choose will say a lot about your business. Therefore, it’s important to choose wisely. The wrong sign can give off the wrong impression or let your business fade into obscurity. Customers should be able to see (and read) your sign easily at any time of day.
Illuminated channel letter signs are thus the best signage option for businesses, big and small. In this article, we’ll look at the ten ways these signs can benefit your company.
1. Illuminated signs increase visibility
Illuminated signage is a highly effective way to increase your business’ visibility. These signs are bright and vibrant, so they stand out at a distance. They’re extremely easy to see at night, grabbing the attention of passing customers who might have otherwise accidentally missed your store.
Indeed, if your business is open in the evenings (or late winter afternoons in Toronto!), an illuminated sign is essential. Customers will locate your building with ease.
Of course, these signs also dramatically improve visibility on cloudy, foggy, and dull days. The weather is always unpredictable, but your signage doesn’t have to be! Illuminated signs consistently increase visibility, regardless of the weather or time of day.
2. Illuminated signs enable continuous marketing
Illuminated signage is a fantastic example of cost-effective, continuous marketing. Whereas other forms of marketing require frequent investments (like digital or print ads) or only appear for a limited amount of time (such as commercials), illuminated signs are always there. Once you make your initial investment, all you have to do is continue paying the electricity.
Your illuminated channel letter sign advertises your business at all hours of the day and night. No matter the hour, passersby will notice your bright and luminous sign. You’ll be impossible to miss—or forget!
3. Illuminated signs boost brand recognition
If your sign is impossible to miss and hard to forget, that only means good things for your brand. It’s all about increasing brand recognition. You want people to notice your store, recognize your brand, and feel familiar with your business. After all, it’s a well-known marketing fact that consumers prefer to purchase from companies they know and trust.
Every time prospective customers drive by your business and see your illuminated sign, they’re reminded that your company exists. Your brand stays top of mind so that when it comes time to make a purchase, your company is the first one they think of.
4. Illuminated signs look professional
It’s absolutely critical that your business looks professional at all times. An illuminated sign will help you achieve a professional perception that customers trust.
If your storefront looks dilapidated or unprofessional, you can lose business and drive potential clients away. After all, you want customers to feel safe in your business and confident in your services. With illuminated signage, your business will appear polished, luxurious, and respectful. This helps cement your company’s reputation in your community.
At the end of the day, everything that your business does must exemplify professionalism. It’s key for securing the trust and long-term business of customers.
5. Illuminated signs communicate clearly
A sign is useless if no one can understand what it says. Above all, signs are a communication tool and should inform people what they need to know. When it comes to communication, illuminated signs are unparalleled.
Illuminated channel letter signs communicate clearly because they are easier to read than other types of signage. These signs glow, creating a significant contrast between the sign and the background. This makes it more noticeable and easy to read. Plus, illuminated signs can be read when it’s dark outside. Signs that don’t light up, on the other hand, are indecipherable once the sun sets.
6. Illuminated signs stand out
If your building or storefront is located even slightly out of view, it’s harder to spot. You can miss out on potential business because customers struggle to find your store. Unless you’re fortunate enough to have the perfect location with natural high visibility, you need to invest in a good sign.
An illuminated sign ensures that your business will be seen, no matter where it’s located. Customers will be able to find your storefront easily, even if you’re located on a side street, corner lot, or tucked away behind another large building.
7. Illuminated signs make a strong impression
There’s no denying that illuminated channel letter signs look impressive. In fact, switching to illuminated signage is one of the easiest ways to make a strong impression on new and existing customers.
An illuminated sign gives off a profound glow of professionalism, quality, excellent customer service, and importance. It announces your business to customers loudly and with pride.
8. Illuminated signs are weather-resistant
At New Style Signs, our illuminated signage options are extremely weather-resistant. They’re built to withstand rain, sleet, snow, and anything else that a Canadian winter can unleash.
As a Toronto company, we understand the harsh climate, and we thus create products that can endure the worst of what Ontario has to offer.
9. Illuminated signs are energy-efficient
Illuminated signs that use LED lights are remarkably energy-efficient. Modern LED lights use 80% less energy than traditional neon bulbs, so your 24/7 illuminated signage will not break the bank.
Plus, LED lights can last for up to 100,000 hours and do not contain gases that leak. LED lights remain bright and vibrant throughout their lifespan, even when exposed to direct sunlight.
LED lights are environmentally friendly, too, because they are so energy-efficient. This helps to minimize your business’s carbon footprint.
10. Illuminated signs are low-maintenance
Since the LED lights in illuminated signs last for 100,000 hours, they rarely have to be replaced. You won’t have to change burnt-out or broken bulbs for many years. This is great news for busy business owners with more pressing matters to attend. Low-maintenance illuminated signage is one less thing you have to worry about.
Illuminated Channel Letter Signs in Toronto
New Style Signs produces high-quality illuminated channel letter signs for businesses in Toronto. These signs catch the eyes of new and existing customers so your company stands out and is easy to find.