The emergence of a digital media culture has increased the need for digital signage in the educational sector in big cities such as Toronto. With many schools in the city, educational institutions can get lost in the shuffle if they don’t have digital school signs.
To be considered a modern learning environment, your institution should adapt to digital school signs to reach a wider community and target the correct student audience.
By using digital signage, it will instantly change the way your school is perceived. In some instances, digital signage can boost your popularity. You’d be surprised at how many photos of digital school signs in Toronto get posted on Facebook, Instagram, and Twitter. Besides increased popularity, let’s take a look at seven benefits of using digital school signs.
1. Cut costs
The installation of digital school signage immediately cuts costs because you reduce paper and printer use. Think about it: before digital signage, your school had to spend a large portion of the budget to buy paper and for printer fees. With digital signage, you can simply enter the message and forget about printing on paper. Moreover, when your school switches to digital signage, you no longer have to depend on third-party advertising for upcoming events in local newspapers.
2. Digital signage saves time
When you don’t have digital signage, your school primarily relies on email to notify students and parents when emergency announcements such as school cancellations occur. However, if your school has a major announcement, you will want to get the message out there quickly and, perhaps, emails might not get to your students in time. With digital signage, your school can save enormous time when your message is posted immediately.
3. Strong school image
Think of digital signage as the virtual greeter at the front of your school. When you have parents enter your institution and are welcomed with a colourful, high-tech LCD digital sign, it catches their eye, and they are more likely to read the welcome message. When installing digital school signs, you can make a memorable first impression on potential students who are thinking of attending your institution. Additionally, a strong image boosts students’ self-esteem, and it’s a great morale booster for motivating students to learn.
4. Return on investment
By installing digital signage in your school, you cut costs and receive a large return on investment. You would be surprised at how a large LCD sign with flashing colours surrounding your announcement can garner attention. This can lead to new enrollments of students and give local businesses a boost in revenue. For instance, if your institution is a college campus, there are third-party businesses that would pay you for advertising a message on your digital sign to target your student demographic.
5. Variety of content
The best part of digital signage for your school is that you can post a variety of content. The more you update it, the more students and the public are likely to tune into your school’s events. For instance, if you have an open house and want to attract potential students and parents to visit, instead of cold-emailing or cold-calling, post the open house message on the digital sign. The people in the local area will be more likely to see it and come. If you want to hold a job fair at the school, a message on your digital sign will save money on advertising on job websites and attract qualified candidates.
6. Increase engagement
As we all know, keeping students’ attention is a huge challenge. But when you keep your content up-to-date and relevant with the right message, your digital sign will attract their attention. What’s the best way to do this? Make the content about them. For example, when exams are coming up, place a reminder that they only have one week to go. Also, to reduce exam-writing jitters, post different study tips every day before their big exams. Then, once exams are done, post a message congratulating them for their hard work.
7. Highlight students’ accomplishments
When it comes to the benefits of digital school signs, we saved the best for last. Digital signage can reap big rewards for your school when you celebrate your students’ accomplishments with public announcements. For instance, if you have students who are celebrated artists, you can post their artwork for the whole world. Or, if your school won a sporting event, you can post a congratulatory message. By highlighting your students’ accomplishments on digital signage, your content is relevant, and it brings your school and community together.
Now that you know the great benefits of using digital signage for your school, here’s a recap:
Cut costs. With digital signage, you can easily enter the message and forget about printing it on paper, which cuts school costs enormously.
Digital signage saves time. Your school can save enormous time when your message is posted immediately on digital signs.
Strong school image. A strong image boosts students’ self-esteem and acts as a morale booster for motivating them to learn.
Return on investment. Third-party businesses in the local area are willing to pay your school for advertising a message on your digital sign to target the student demographic.
Variety of content. The more you update your digital sign with a variety of content, the more the public will tune into your school’s events.
Increase engagement. Update your school’s content regularly to attract students’ attention.
Highlight students’ accomplishments. Celebrating students’ accomplishments shows a sense of pride in your school and brings students, the faculty, and the community together.
At New Style Signs, we have been the main source of architectural signs and digital signage for 50 years in Toronto and the GTA region. Our New Style Signs team consists of talented people who collaborate with designers, architects, and engineers to create the highest quality of digital signage. From image conception to digital signage installation, we are here to design the perfect signage that will represent your educational institution at its best. To request a quote or learn more about digital school signs, call New Style Signs at 905-363-0101 or contact us here.