The experience of your customer begins well before they walk into your building. In fact, their perception of your business is often formed while they are still in their car. Designing an attractive pylon sign plays an important role in directing people to your business, helping customers spot your location, and describing your services.
Read on for tips on how to design an eye-catching pylon sign.
Help Customers Find You
Pylon signs play two very important roles in terms of effective business advertising. It can be very challenging to locate a business from a busy street or highway without an eye-catching sign.
Whether they are a customer looking for a business or they inadvertently see your business sign while shopping or running errands. Either way, it’s important to have a sign that impresses them, as a great sign instills confidence in a potential customer and guides them to investigate your services.
Just like a lighthouse steers a ship through the fog, a bold pylon sign helps customers find you.
When you work with a company that specializes in designing pylon signs, you have an entire world of features to choose from. For instance, you can choose between specialized features such as an illuminated acrylic face, dimensional and vinyl lettering, and doubled-sided signage.
Keep It Simple
Whether you are redesigning your commercial pylon sign or designing one for the first time, many people make the mistake of trying to include too much information in a very small space. While this is an appropriate move for a brochure or other handheld document, a pylon sign is not the place to do it! Although doing so will make your sign more informative, it will also make it confusing and less effective.
The message of your sign should be short and easy to understand. Decide what is most important to you and the branding of your business. Some people choose to put only their business logo and little else, while others add a few descriptive words regarding their services. Including more than this can detract from the visibility of your sign and, by extension, your business.
Include Bright Colours
When it comes to visibility, colour and contrast are essential; however, there are a few mistakes that can be made when it comes to picking the colour of a pylon sign.
One mistake to avoid when designing your pylon sign is using colours that are too similar or that blend in with the writing that you want to include on your sign. While you may like a soft, elegant look that includes similar colours from your business logos colour palette, this is not an ideal approach to making an eye-catching pylon sign.
Instead, incorporate no more than a few of these colours into the logo or business name and then place these against a contrasting backdrop. If you prefer a monochromatic look, then contrast becomes even more important, so your sign should consist mostly of black and white, rather than grey.
Stay on Point
While every decision you make in regards to your pylon sign is important, the font, logo sizes and colours that you pick play an important role in making your sign visible. You want a font that is easily read by most people but also matches your logo and overall aesthetic.
Colours should be chosen so that they enhance the visibility of the lettering. For instance, never put white lettering on a light coloured background, and vice versa.
Your business name or logo should be large and bold. Outside of a few words about your services, any additional pictures or wording should be small.
Remember, less is more when it comes to making an eye-catching sign, so avoid adding much more to the design than the business name or logo.
To learn more about designing a pylon sign, call New Style Signs today at (905) 363-0101 or contact us here.