5 Digital Signage Trends You Need to Know in 2024

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| 26 Sep 2024
5 digital signage trends you need to know in 2024

The latest chapter in the history of signage is the digital revolution. Yet, within the realm of digital signage, there have been dramatic shifts in recent years. For example, these include the rise of artificial intelligence, augmented reality, and cloud-based systems.

However, these are just three digital signage trends that you need to know about. We will cover the rest in this article. Remember, staying on top of developing trends will help your business advertise more effectively and impact audiences.

1. Integration of new technologies

Powerful, new technologies are changing marketing around the world, including digital signage—specifically, artificial intelligence (AI), augmented reality (AR), and interactive technology. When integrated with digital signage, these technologies can help businesses communicate more effectively while making a greater impact on audiences.

We are still in the beginning phase of this exciting trend. In 2024 and beyond, we will undoubtedly see these technologies incorporated into digital signage solutions in new and innovative ways. AI and AR are set to transform how businesses use digital displays. 

Artificial Intelligence (AI)

Artificial intelligence holds immense possibilities for digital signage. Using AI tools, businesses can analyze massive amounts of data (like customer demographics, purchase history, etc), identify trends, and better understand customer behaviour and preferences. As a result, you can target audiences in more personalized ways. Digital signage will be more dynamic and responsive than ever before.

AI can also automate content management and scheduling, so digital signage updates automatically. This makes it easier to adjust content as well, ensuring that the most relevant and engaging content is always on display.

Augmented Reality (AR)

Augmented reality technology enables businesses to project digital content into the physical world. This creates unique, immersive, and interactive experiences that are engaging, informative, and memorable. 

It truly brings digital signage to life. With AR, companies can expand beyond the screen to create unforgettable experiences for their customers.

Interactive Technologies

Interactive digital signage allows customers to engage directly with the content. It includes technologies such as touchscreens, interactive screens, and QR codes. 

Customer experiences are more seamless and immersive, resulting in greater customer engagement, satisfaction, and brand recognition. Essentially, interactive signage can be used to simplify the customer journey.

2. Creative installations

The possibilities afforded by digital signage are increasingly limitless. Toronto businesses can get more creative with how they utilize digital signage in 2024. Unique signage tends to be more eye-catching, making it easy to grab the attention of audiences and create interesting (and memorable) customer experiences.

Creative installations are amazing marketing and brand-building tools. They provide audiences with a unique experience that’s far more memorable than a standard sign. 

Furthermore, customers are more likely to associate your company with innovation and creativity upon seeing your unique digital signage. Your business will be rewarded with greater brand recognition and a boost to your reputation.

The Sphere

The Sphere in Las Vegas is the most obvious (and talked about) example of creative digital signage. It’s made of nearly 54,000 metres of high-resolution LED screens, which can display videos, images, and special effects.

Although the Sphere is clearly at the forefront of technology and creativity, it should also serve as a source of inspiration for businesses everywhere of all shapes and sizes.

3D Digital Signage

3D digital signage is another up-and-coming trend. These fascinating and creative sign installations are popping up all around the world from New York to Kuala Lumpur. The screens stretch around a corner, allowing the visuals to appear 3D from the right angle. It’s an incredible way to blur the line between the real and digital worlds.

3. 4K and 8K displays

The rise of 4K and 8K displays is a major digital signage trend in 2024. As technology continues to improve in quality alongside dropping prices, these high-resolution screens will become the norm. Soon, using lower-quality displays for your business’ signage needs will be unthinkable.

These types of screens offer superior detail and clarity, resulting in sharper and easier-to-read messaging. They also possess unparalleled visual quality, so your content looks more vivid and engaging.

Businesses can showcase products, services, messaging, and information like never before. This will enhance the overall customer experience and improve effectiveness.

However, a modern display isn’t just a pretty face. Most modern screens are also more versatile than their traditional counterparts. They come with comprehensive technological tools that make it easier to update and change content. This flexibility is a huge advantage, especially for businesses that need to frequently update their messaging.

4. Cloud-based digital signage

Brands are switching to cloud-based software for more of their business needs, including their digital signage systems. After all, utilizing cloud-based tools can improve efficiency and flexibility.

This makes it easier for businesses to update content, adapt to changing trends, and scale upwards. Furthermore, you can change displays across hundreds of locations easily and simply.

The ability to remotely manage and schedule content is a game-changer for many businesses. This ease will further fuel the switch from traditional signage to digital signage.

Cloud-based digital signage solutions also free businesses from complicated hardware conundrums. Small businesses, in particular, have been less likely to take on the hassle of managing servers and cybersecurity. Switching to the cloud eliminates these challenges. Digital signage, as a result, is now a legitimate option for even small businesses.

5. Greater focus on sustainability

We’re in the middle of a cultural shift in how we think about energy consumption and the use of materials. Signage is not exempt from this business-wide trend. Digital signage, however, can help make your business more sustainable.

What are some characteristics of sustainable signage? First, it’s energy-efficient. All digital signage requires energy, but not all digital signs are created equal in this respect. Modern LED displays, for instance, use 80% less energy than comparable neon systems. This is better for the planet and your utility bills. 

Second, sustainable displays are created with sustainable materials and are easy to recycle. LED displays also excel in this category. They don’t use toxic materials like mercury, which means they can be recycled without harming the environment.

Lastly, using cloud-based solutions can reduce hardware waste. Your business benefits from greater operational flexibility while positioning yourself as a sustainable and eco-minded business.

Digital LED Signage in Toronto

New Style Signs has designed, manufactured, and installed high-quality signs for more than 50 years. Our services help businesses across Mississauga, Brampton, and Toronto attract new customers, advertise their services, and improve brand recognition. We specialise in custom LED signs that will help put your business at the forefront of global digital signage trends.

To learn more about LED signage, call New Style Signs at 866-591-6938 or contact us here.

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New Style Signs

New Style Signs produces creative and high quality custom signs for companies throughout Southern Ontario!

6635 Kitimat Road, Unit 35
Mississauga, Ontario, L5N 6J2

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