Every Toronto business needs a sign…but what kind of sign? Do you attempt to DIY your own business signage or invest in a professionally designed and manufactured custom sign?
In this article, we will explain why professional signage is always worth the investment. Keep reading to learn more, then contact New Style Signs to request a quote on a high-quality custom sign for your business.
1. Your sign represents your business
First and foremost, you need to consider the importance of your business’ signage. Your choice of sign has very real consequences for your company.
At their most basic level, signage helps new customers find your business in the first place. The sign has to be easy to read, large, and placed in a highly visible location. Essentially, it needs to be extremely functional.
However, signs do more than just tell people where to go and how to find you. A sign represents your business. It gives customers and clients an indication of the quality of your business, such as whether your company is professional, reputable, and credible.
Quality begets quality. If you were willing and able to invest in a professionally designed sign, then you are more likely to invest in other parts of your business, too.
Conversely, an amateurish and unappealing sign makes your business appear unreliable. Customers are less likely to trust you with their business. Attractive signage ensures an enduring positive impression. Unattractive signage warns customers to stay away.
Professional custom signs in Toronto are the highest quality signage available to Toronto business owners. They help you attract customers’ attention, stand out from the competition, and increase your brand exposure. DIY signs, on the other hand, pale in comparison.
2. Professional signs are free from mistakes
The risk of copy, text, and graphic mistakes is much higher with DIY signage. Human eyes can be unreliable and tend to glaze over seemingly obvious errors. Often, the longer you look at something, the less likely you will see a typo or formatting mistake.
A professional sign company has quality control measures in place that detect mistakes before signs are installed. They’re staffed by experienced and meticulous designers and manufacturers that know what to look for. This ensures a final product that represents your business at the highest level.
After all, signage mistakes aren’t just annoying; they’re also unprofessional. Installing a sign riddled with spelling and formatting errors tarnishes your business’ reputation, making you appear unprofessional and lacking credibility to potential customers. Consequently, this is something you need to take very seriously.
Copy and graphic errors aren’t the only mistakes DIY signage makers can encounter. You might also choose the wrong material, the wrong layout, or the wrong location.
Alternatively, you may overwhelm the sign with excessive information that confuses customers while failing to communicate the essentials. Even something as simple as using too many typefaces can degrade the effectiveness of your sign.
3. Hiring a professional sign company saves time and money
Most businesses that choose to DIY their own signage are trying to save money. After all, professionally designed and manufactured signage can be a significant investment.
As an entrepreneur, you understand the importance of spending your hard-earned dollars strategically. DIY-ing your business’s sign might look like a golden opportunity to conserve cash, but we caution against this.
Why? DIY signs do not save you money in the long run. Although investing in a professional sign often comes with a higher up-front cost, it’s actually more economical than the alternative. There are several reasons for this.
The first touches on something we already covered: mistakes. A team at a professional Toronto sign company, like New Style Signs, has trained eyes and years of experience. They catch any copy, text, or graphic errors before the sign is manufactured or installed.
Not only does this save you the embarrassment of a customer pointing out your sign’s typo days after installation, but it also saves you money and time. You don’t have to pay for a second DIY sign or spend another weekend trying to build one from scratch.
Professional signs also last longer, so you will not have to pay for a replacement for many years. It’s more than worth it to spend a few extra dollars on durable, high-quality signage material that will stand the test of time. Your sign must also be well-built, ensuring that it looks professional and credible throughout its lifespan.
Time is money. Working with a professional sign maker saves you a lot of time and hassle (and guarantees a higher-quality outcome). Rather than trying to design and print or paint your own signs, we take care of everything for you. At New Style Signs, we have the expertise and equipment to produce eye-catching signs efficiently.
4. You benefit from expert advice
Lastly, working with a professional sign company gives you access to expert advice and insights. Designing a highly effective sign that puts your business’s best foot forward requires knowledge and experience.
There are unlimited design options available to you, but most will not serve your company well. You need the help of an expert to craft the best design for your Toronto business.
A sign manufacturer can also advise on the style of the sign and choice of material. Different styles and materials have different advantages and price points, so expert advice is extremely helpful. New Style Signs offers a wide range of options, including LED signage, illuminated signage, and more.
Location is another important factor to consider and one that New Style Signs is happy to help with. The right location advertises to prospective customers and onlookers effectively.
Some locations, however, will place your sign at the mercy of the elements. In these cases, it’s paramount to choose a durable material that can withstand extreme weather.
New Style Signs: Your Toronto Sign Company
For more than 50 years, New Style Signs has served businesses in Toronto and Southern Ontario. Our Toronto sign company provides high-quality, creative, and personalized signs that represent your company, attracting new customers and helping you stand out from the competition.
At New Style Signs, we work closely with designers, architects, and engineers to ensure unparalleled precision and quality.
To learn more about business signs in Toronto, call New Style Signs at 866-591-6938 or contact us here.
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