Signage has long been an easy and affordable way to get your message out there. Whether it’s a brand ad, a product or even an event, signs placed in a prominent position with plenty of traffic were guaranteed to get you noticed day after day.
Many businesses have gotten caught up in the digital age and have invested more money in digital advertising, missing out on the benefits of traditional printed signage. In fact, advances in digital print production have helped greatly improve the impact of the custom vinyl signs Toronto businesses use to bring persuasive messaging to customers. There are still many benefits to us in some form of signage in your ad campaigns, especially vinyl banners.
Impact on Colour
Advances in printing the custom vinyl signs Toronto businesses use have made it easier to bring your logos and artwork to life. This is a must when it comes to advertising, since misrepresentation of your true brand colours can negatively affect your marketing efforts. The colours used in your signage play a key role in brand recognition, making true colour matches an important aspect of signage.
With the introduction of digital printing, you can be confident that the quality of your vinyl signs will provide you with the vibrancy you need to make an impression. We can achieve stunning colour quality with accurate colours that can hit millions of shades. This means your brand colours will be pristine and your brand integrity will not be compromised.
Long Lasting Vinyl
There are many sub-straits you can choose for traditional print advertising including assorted types of paper products, cloth and vinyl. Nothing will provide you with the same quality or durability that vinyl offers. This is even more important if you are hanging your signage outdoors where the addition of wind, rain and sun can really take its toll on your signage.
The custom vinyl signs Toronto businesses use offer durability regardless of what the weather throws at you. Vinyl is extremely durable, especially when compared to paper and cloth which are prone to tear. They also do not offer the water repellant properties of vinyl. Your vinyl banner will still be waving regardless of winds, heat, rain, sleet, snow or any combination Toronto weather might bring on.
Because your vinyl signs are so durable, they are a perfect choice if you wish to reuse your signage. This is ideal for annual events for example, where you can store your signs and pull them out when the event rolls around next year. They will not tear or fade making them ideal for use year after year.
The custom vinyl signs Toronto prefers are also available with UV-resistant ink which will help maintain the brilliance of your colours for years. This is a cost-effective solution that allows you to invest more money in colour and quality in order to have a high-quality sign that provides use from event to event. (or even additional ad dollars towards that online marketing you love.)
Vinyl banners are not only perfect to add impact to your advertising efforts, but there are also multiple places they can be displayed. Whether you are advertising, directing people to certain areas for large open area events or want to draw people to attend an event or purchase a product, vinyl signs provide a customizable, reusable option that is affordable and effective.
Here are four common uses for the custom vinyl signs Toronto communities and businesses use:
Building Front: Toronto has no shortage of buildings and whether it’s your own property, or properties perfectly positioned to attract more foot traffic, finding the right spot can be easy. You might have to check with your property management to make sure you aren’t breaking any rules, but if you can get that vinyl sign hanging in a high traffic area, you are certain to gain some views by people who have wearily travelled the same route day after day without any changes. A sudden pop of colour will certainly catch their attention. Don’t be afraid to ask building management companies about this opportunity as most businesses are willing to earn a buck any way they can!
Stages: Watch for opportunities to hang your signs at local events from outdoor concerts to festivals. Many events, even smaller community events, would welcome the ad dollars, and in fact sometimes will even let you do it for free if it fits in with the event. This can get exposure to thousands of people depending on the size of the event, although larger events are probably already taken over by the big corporate advertisers and sponsors.
Overpasses: If you live in Toronto you know how much views an event banner gets draped over the overpasses of the Don Valley Parkway. The DVP is not the only high traffic area to consider. Any high-traffic area can work, and it also allows you to strategically target your audience. Although you get both local and outside of area traffic on Toronto’s highways, it’s the day to day traffic you want to capture and depending on your messaging, hitting other traffic is just a bonus. You also want to be certain you are not just randomly hanging your signs as you want to avoid breaking any rules. Most municipalities are happy to discuss your request, or you can work through your ad agency to hunt down spots where overpass advertising is allowed.
Athletic Arenas & Fields: Anywhere a sporting event takes place can get attention for your business. Whether it be kids’ soccer fields or local arenas and major sporting events, there is often an opportunity to advertise. Just make sure you are hitting the right target audience based on the fans and/or spectator profiles.
The custom vinyl signs Toronto businesses use still have the pull and high profile required to get you noticed.