The Importance of Directional Signs for Your Toronto Business

Posted By  
| 04 Mar 2019
The Importance of Directional Signs for Your Toronto Business

It’s a common challenge for building owners across the country: How do we use signage to help our visitors make their way safely throughout the property? Most business owners don’t consider the full value that quality wayfinding signs can bring to their property. But, when you take a look at the subject, there are numerous benefits of investing in high-quality signage. In this post, we’ll explore the value that new directional signs can bring to your Toronto property.

Help Your Customers Get to Their Destination

One of the first and most obvious benefits of using professionally-designed directional signs is that you can help your customers get to their target destination. Your customers will appreciate having the information available to them and will be able to save time in making their way around the property. Make sure that signs are easy to read and at the right height for the average visitor, to further optimize their convenience.

Prevent Traffic Buildups

In areas such as shopping malls and large stores, you may find that pedestrian traffic assembles in key areas. Using directional signage can help to minimize confusion for those visiting the building and can prevent large groups of people gathering in walkways and doorways as they try to determine where their destination is located. Professionally designed signs help streamline the flow of traffic throughout p[roperties and ensure that every person can access their target areas with ease.

Improve Building Safety

Another key benefit derived from integrating the right signage is building safety. Your visitors will need to know where to go in the event of an emergency. Emergency routes must be marked effectively throughout the property so that occupants can make their way to the exits in the event of a fire or a natural disaster. Using directional signs will ensure that large groups of people are able to make their way safely to these exits without causing unnecessary fear and confusion when disaster strikes.

Streamline the Shopping Experience

In the retail space, the flow of traffic from one department to the next is linked closely with profits. Supporting the effective flow of customers from one department over to the other can help them to make more effective purchasing choices. In a grocery store, for example, a directional store can be hung over the aisle to indicate the location of a particular product. This makes the shopping process more efficient for the average shopper, and allows the store to support a convenient buying experience.

Tips for Choosing Directional Signs for Your Toronto Company

  • Capitalize on Positioning for Exterior Signs
    One area that many business owners across Toronto fail to consider is the location for their exterior directional signs. The signs should be placed in a location with high levels of foot traffic and should be designed in a way that appeals to a large audience of potential visitors and customers. Consider where the majority of your customers are coming from when they arrive at your business. Is the company placed in a large strip mall or at the end of a path? Use the direction of pedestrian traffic in the area to guide you when creating and placing exterior directional signs.
  • Consider the Size of the Sign
    The size of the sign should be taken into careful consideration when you’re producing wayfinding signs for your business. If you place a large sign at a quiet location with heavy pedestrian traffic, the sign could detract from your reputation as a company and may put people off from visiting your business. However, if you place a small sign at a busy intersection with significant amounts of vehicle traffic, your sign could be lost to the noise and movement around it. Take the time to review the local environment and choose a style of sign that both suits the space and stands out for its appeal.
  • Be Creative with Flooring
    One area that many business owners fail to consider when choosing directional signs is their flooring. You can make great use of the empty space on tile floors by adding decals and other forms of signage that provide directional guidance within the building. Take the time to review areas in your property where floor signs can be used effectively. For example, when you have a wide flooring space that leads to several pathways in the building, you can use flooring signs to indicate the pathways and to conserve physical space for visitors.
  • Provide Further Information with Direction Signs
    One way in which to endear yourself to your business visitors is to provide information along with the directional details within your signs. For example, if your sign is highlighting the direction to your company cafeteria, you might show the hours the cafeteria is open for the general public on the directional sign. This will help to minimize the annoyance of making their way to the destination only to find it’s closed or otherwise inaccessible.

Work with New Style Signs for Quality Sign Options

When your brand requires high-quality sign products for its buildings, our team at New Style Signs can provide the ideal product for your precise signage requirements. We have years of experience in the industry and have created signs for a broad range of clients across the marketplaces. We’re also committed to creating the best-looking and most durable signs in the industry today.

Decades of Experience in the Industry

We have over 50 years of experience as professionals in the sign manufacturing industry in the GTA. T To learn more about our company and the complete range of signs we offer within our wide-ranging catalogue, contact us today.

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