Unfortunately, there are many misconceptions about signage for churches in Toronto. Some churches think signage is an unnecessary splurge, while others are unaware of the many applications for custom church signs.
In this article, we will debunk eight of these myths. We will clarify why signage is important, as well as how signs can be used to spread your message and raise awareness.
1. Myth: Everyone knows where our church is.
Congregants who have been attending your church for many years know how to find you, but newcomers don’t.
Without proper signage, finding your church becomes a difficult and frustrating task, one that could easily drive away new attendees. They may struggle to determine your exact location, even with the help of a navigation app.
Most people have experienced driving the same block repeatedly, trying to spot the building that Google says you already passed. All this frustration is easily avoided simply by installing a high-quality sign in a visible location.
Furthermore, easy-to-see and easy-to-read custom church signs advertise your church to passersby. Perhaps someone recently moved to your neighbourhood. They could learn about your church just by driving past it.
Even if you live in a small community, never assume that everyone knows where your church is. If you do, you’ll likely miss out on valuable opportunities to attract new congregants.
2. Myth: Marketing isn’t important for churches.
Marketing is important for every type of organization, including churches. At the end of the day, marketing is simply spreading awareness. It lets your community know you exist, what you stand for, and how to find you.
High-quality custom-made church banners or build-your-own church signs help connect potential congregants with your church and your services. Consequently, it plays a vital role in attracting new members. With proper signage, you can reach people who weren’t even looking for you. All someone has to do is drive by your professional custom sign to learn your church’s name, location, and values.
Signs are a powerful marketing tool because they foster discovery and quickly communicate your church’s key attributes. A changeable message on your church sign reveals a lot about your organization. Additionally, you can customize your new sign to match your church’s branding.
3. Myth: Marketing is inappropriate for churches.
Some churches feel that marketing should be restricted to corporations. Marketing can feel deceptive, like you’re trying to manipulate newcomers into “buying” the “product” of the church. However, this isn’t the case.
As we just explained, the core purpose of marketing is to spread awareness. There’s nothing deceptive about that! All you’re doing is letting people know about your church. These people might be interested in your church and grateful for your marketing efforts. Otherwise, they might never have learned about your existence.
Your custom church signs and custom-made church banners allow you to connect with your community easily and directly. It’s a tool to show audiences how your organization can make a positive impact on their lives.
4. Myth: Signs are too expensive.
Custom signs are an investment. However, there are many affordable options available to churches.
At New Style Signs, we believe that every church should have access to high-quality signage. Consequently, we offer an extensive range of cost-effective choices, like build-your-own church signs, that look amazing while respecting your budget. Our signs are high-quality, durable, and customizable.
Contact New Style Signs to learn about our competitive pricing and custom church signage. We’ll work with your vision and your budget!
5. Myth: LED signage is energy inefficient.
LED signs require electricity to promote your message. Consequently, some churches are afraid that they’ll be burdened with astronomical utility bills if they opt for LED signs. Fortunately, modern LED technology is remarkably energy efficient.
High-quality LED signs require minimal power to produce bright, vibrant displays. They’re one of the most energy-efficient custom signage options available for Toronto churches.
LED signs aren’t just visually impactful; they also help you reduce your environmental footprint. After all, they require far less electricity than incandescent or halogen light displays. Your church will save money on its utility bills, while looking after the planet.
6. Myth: LED signs can only be used outside.
LED signs tend to be associated with outdoor advertising but can also be used inside. One significant advantage of LED signs is that they’re extremely versatile. These bright, visually attractive signs come in a variety of sizes and resolutions to fit any space. You can choose the perfect custom LED display for your church’s needs.
Indoor LED signs are a fantastic way to enhance communication and connection with your congregation. For example, you can display service schedules, showcase inspirational messages, and advertise upcoming events. They can be installed in the sanctuary, foyer, classrooms, or anywhere else within your building.
7. Myth: LED displays are distracting for worshippers.
Although you don’t have to place LED displays anywhere that you deem inappropriate or distracting, they can actually enhance the worship experience. Since LED signs are highly customizable, they can be thoughtfully used in a wide variety of scenarios—even worship services!
You can use your LED sign to display hymn lyrics, scripture verses, or sermon points. In the process, you’ll help congregants engage more actively and follow along with the service. LED signage supports the worship experience without overshadowing it.
8. Myth: We don’t need directional signage because our church is small.
Directional signage is absolutely crucial. You should never assume that someone will be able to navigate your building with ease. Newcomers do not automatically know where anything is located.
You and your long-term congregants know how to navigate your church because you have spent ample time there. This is not the case for guests and new congregants. Getting lost or being unable to find their destination is extremely frustrating and even infuriating for newcomers. They may feel that you don’t care about their experience. And if they don’t feel valued by your church, they’re unlikely to return.
Ultimately, directional signage lets congregants know that you care for them. They’re proof that you’re looking after them in all respects!
Contact New Style Signs for Custom Church Signs
New Style Signs provides fully customized signs for churches in Toronto. We offer a variety of high-quality and cost-effective custom signage options, including changeable letter signage and LED signage. We work with you to ensure that your new sign fits your budget, aesthetic preference, and desired level of functionality.
To learn more about custom church signs, call New Style Signs at 866-591-6938 or contact us here.
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