Pylon signs are a fantastic way for you to attract customers to your store, especially if you’re in an area where many retail businesses are bunched together into a small space. They are bright, flashy, and showcase everything you what passerby’s to know about your product.
Below, we have compiled a shortlist of the advantages of choosing pylon signs for your advertising needs.
One of the main advantages of having a pylon sign is that they allow you to cater to your branding guidelines completely.
When you work with a professional design company, they will help you ensure that your pylon sign matches the branding of the commercial property. This keeps the look of your property consistent and pleasing to your customers as they pass by. In fact, it might even inspire customers to come to check out your product.
2. Easy maintenance
Pylon signs are a low maintenance option when it comes to using a sign for advertising. As most pylon signs include inserts of some kind, all you need to do is change these inserts when you want to update information or replace the product you are highlighting.
With all the customizable options that come with pylon signs, it’s even easier to update signs if you use an LED digital sign option incorporated into the pylon.
3. Save money
Invest only in what’s essential and save money.
Pylon signs might be one of the most cost-effective and minimal maintenance methods for advertising. They are also cheaper compared to other signage options, such as billboards.
Pylon signs are also built to last for a considerable amount of time, so you don’t have to worry about costly maintenance fees.
Keep even more dollars in your pocket by working with a professional who can help you budget and make the best decisions for your needs.
4. Optimize visibility
Do you want to be seen? Consider advertising with a pylon sign!
Pylon signs can be placed almost anywhere — and at any height — making them visible from practically any distance. Illuminated pylon signs can also be used at night to optimize night time visibility as well.
Pylon signs are all about making sure your business gets seen and stays in the spotlight of your customer’s minds. Use your sign as an opportunity to make your business stand out when lined up against other stores.
Not only do pylon signs enhance the visibility of your property or business, but they also give excellent visibility for your tenants — if you own the building. If your building is hidden from the main drag, a pylon sign will let customers know the businesses are there.
With a great design, your customers have no trouble locating your store due to the visibility of your sign.
5. Completely customizable
One of the best perks of using a pylon sign for your advertising needs is that they are completely customizable in a variety of sizes, colours, fonts, and more! This means that you are free to choose features according to your company branding, and you can add your flair.
Just remember: to make sure that creativity does not take away from the functionality of the sign. Using a font, for instance, that is easily readable from a distance, is always best. You can play with backlighting if you feel the need to up your design. Also, make sure that when you design your pylon sign, you ensure that it is customized in such a way that it can be used during the day as well as in the night.
6. Curb appeal
When you design and incorporate attractive pylon signs into your advertising strategy, it helps you stand apart from the competition and persuade potential customers to come into your store to check out your products.
Even better, using a pylon sign allows you to promote multiple products and services at once, to cater to a wider variety of customers. When people know about many facets of your business, you will attract more feet through your door.
These are just a few of the many benefits of pylon signs. Pylon signs are a creative way to advertise and help your business thrive. Are you ready to get started?