Fascia & Readograph Signs
To attract the right customers, you need to tell the world you are here. Illuminated signs help ensure your business stands out, offering options to suit any building or type of business. Two of the most common signage types are fascia and readograph signs. Both options are customizable, allowing you to create the ideal messaging to announce your presence. Whether you have a storefront or a large building, your sign’s placement and design play an important role in helping people find you while sending a general message about what you offer.
What is a Fascia Sign?
Most businesses invest in some form of fascia sign for their building. While most are lit, they come in a wide variety of materials, shapes, and sizes. This is one of the reasons they are so dominant in the business sign world. Today’s fascia signs are state of the art incorporating the latest technology in LED lighting in hand with an impressive array of materials that allow you to create tailor-made signs to suit your business.
What are Fascia Signs Made Of?
Fascia signs are highly customizable and come in seven basic types:
Painted Plywood: This is an affordable option that can be personalized with your choice of colours, logo and messaging. Unfortunately, the materials used are susceptible to weather damage, so require frequent replacement. Painted plywood is best used in areas without too much exposure to the elements, perhaps protected in an outdoor atrium style plaza.
Painted Glass: This sign is distinct and affordable and can be painted with your messaging and logos. The only downside is they are not as noticeable from the road.
Punched Metal Fascia: This is a weather-resistant option with a clean, modern look. Punched metal fascia can be designed to suit any look, created with different textures and colours.
Metal Lettering and Logo: These signs are three-dimensional, offering a distinct look with detailed texture and interest. Metal lettering and logos tend to be higher in cost, but can be suited to your budget based on the size and type of metal used.
Fabric Sign: If you are looking for a budget-friendly sign, fabric signs come in a wide variety of colours and designs. Fabric signs require more upkeep and can become more expensive if you choose lower maintenance, longer-lasting fade and weather-resistant materials. Fabric signs may have to be replaced more frequently than other more durable material signs.
Metal Sign-band: These can be used for many different locations, offering a sleek, eye-catching appearance that is very professional.
Awning Signs: If you have a south-facing storefront, an awning sign is an excellent option to advertise your business while keeping out the sun’s harsh glare. Awning signs are made of various fabrics and provide shelter from sun and wet weather.
Lighting can also be incorporated into most fascia signs whether it is backlit or some form of spotlight.
Why Choose Fascia Signs?
Fascia signs are a popular choice for retailers, restaurants, and plazas. With many plazas and downtown shopping “villages” in the GTA starting to show their age, fascia signs are becoming more popular than ever. The entire plaza or strip of shops and restaurants can have the same sign style, yet have it customized to reflect their unique business. Fascia signs offer an affordable solution for businesses and plazas refacing their exteriors. With a broad selection of materials available, they can be designed as simply or extravagantly as you desire. This allows you to update your logo, design, or lighting at a fraction of the cost of other new sign designs and installations.
What is a Readograph Sign?
Readograph signs utilize digital technology to send out changing messages. They operate using your choice of LCD, LED, or project technologies, allowing businesses and venues of various sizes and services to send attention-grabbing messages regardless of their size or location.
What are Readograph Signs Made Of?
Digital signs usually consist of a flat panel TV screen that allows you to switch up a series of images and messages based on your marketing goals. Your digital sign investment is the purchase of the screen and the creation and management of content. While flat panels were once considered a high-end luxury item, they have come down in cost, making them more accessible to businesses of all sizes. The digital displays are available in different sizes using various technologies to suit your budget.
Why Choose Readograph Signs?
Digital signs are amazingly effective at attracting both existing and new clients. They have many applications, both interior and exterior, to help increase customer awareness. In some cases, retailers have increased their sales by as much as 300%, with average expectations ranging between 5-50%. Readograph signs can be used for just about any business, from car dealerships to dental offices. Digital signs offer many benefits, including:
- Drawing attention more effectively than static signs with the use of movement, slogans, messaging and colourful images
- Ideal for sending new messages from simple seasonal greetings to relevant information about your organization, events, promotions, etc.
- Can be used both indoors and outdoors to meet your marketing strategy needs
- An easy and affordable way to create and maintain brand awareness
- Creating community involvement
- Promoting new products and services, promotions, and upcoming events
- Sharing valuable information about a certain product or service
Readograph signs are an excellent investment as they reduce costs on advertising and marketing. Update your message at no additional cost to your business and use the money saved to invest in growth.
Why Choose New Style Signs?
New Style offers over 50 years of experience creating customized signs for GTA customers. Our team of signage experts can offer affordable solutions designed to meet your unique needs. We are your architectural sign specialists in Toronto, Mississauga, and Brampton. We have worked with leading designers, architects, and engineers to create superior design concepts and follow through with unparalleled quality, manufacturing, and installation. We are committed to providing the highest quality signage using the latest technologies and materials available to offer the best return on investment for your business. We excel in maintaining traditional craftsmanship and techniques perfectly balanced with leading-edge advancements in fascia and readograph signage.
To request a quote or learn more about fascia and readograph signs, call New Style Signs at 866-594-8354 or contact us here.
We supply and install signs in Toronto and the following surrounding areas:
- Richmond Hill
- York Region
- Peel Region
- Durham Region
- Halton Region