All posts by newstylesigns

How to Attract Customers in the Summertime

How to Attract Customers in the Summertime

For many businesses, summertime presents a great opportunity to  increase sales thanks to impulse purchases for items such as pool supplies, refrigerated beverages, party snacks, swimsuits and sandals, and so on. Depending on your location, you may experience increased traffic as new people visit fun, dining, or recreational venues around you, so it’s just a matter of directing that traffic to your store using custom signs and other ideas.

When you’re looking to draw in customers and increase foot traffic, it is mostly a matter of enhancing your store appearance so it’s eye-catching, enticing, and engaging. Here’re a few ideas to achieve this:

1. Use summer colours

Summer is associated with bright, vibrant colours, a change in wardrobe, and even different eating habits. As people spend more time outdoors with family and friends there’s an atmosphere of positive energy and joy. The theme for all your marketing and promotional materials should entice the same feeling. From your blog topics to store decorations to promotional tactics, anything aimed at selling your brand, products, or services should portray the fun, vibrant summer theme.

Use vibrant colours and dynamic designs and graphics to attract people with similar summer energy. You can also consider adding your brand logo or contact information on popular summer items that compliment your brand, or general items such as t-shirts, sunglasses, beach balls, and frisbees. The objective is to increase your brand visibility and associate yourself with fun summertimes.

2. Create memorable signage

It’s easy to replicate the outdoor and indoor signs that you see everywhere. But creating a unique design can make your brand stand out, grasp attention, and increase traffic to your store. For instance, you can choose to install an illuminated sign that is eye-catching and easy to spot during the day or at night.

Illuminated signs come in a wide range of custom options, including shapes, sizes, neon and LED lighting, flush and raceway mounting options, and many other design options to make your business location easy to remember while giving it a professional look that will last year round, for many years, even in the harsh rain or snow.

3. Use window displays

If your store is located in a high-traffic area, you can use your window real estate to tell an enticing story that will make people want to come in. Your window display should be catchy enough to serve as an invitation to people passing by and encourage impulse purchases. Use a combination of graphics and letters to communicate your message in a simple and clear way.

4. A red welcome mat

A simple mat with the words “Welcome” written is a great gesture from the business owner, inviting your customers inside. It means that you’re ready for business, and prepares the customers for a pleasant experience once they get inside. When placed in a high traffic area, people will naturally expect you to provide just as clear direction inside to guide them to what they need or want to purchase. So you can compliment the welcome mat with floor drawings, images, products or services you carry, or arrows to guide consumers to different areas.

5. Put your best in front

If you have a store, consider putting your best products, or the most enticing products out front to get consumers through the door, especially those in a hurry. Once you grab their attention and get them inside your store, you can use other strategies, such as glass displays, indoor signage, and floor arrows to get consumers to explore other products.

6. Use outdoor signage

With people spending a lot of time outside, your integrated marketing approach should use advertising strategies that reach your customers wherever they are. Start by putting a sign in your parking lot. This could be as simple as a light pole sign, printed in full colour, with your logo and offer indicated to entice people. You can also advertise through leaflets, kiosks, posters, and other outdoor media to showcase your best product or service, perhaps with an offer, so it’s memorable. The product or service should be relevant to the summer season to spark imagination and encourage sales.

7. Connect to summer sports

No matter the industry that your business specializes in, try to find an angle to promote your brand through summer fun activities. Bookstores can promote summer reading, while coffee houses can promote their iced beverages. Clothing stores, on the other hand, can promote beach hats and comfy summer attire. Beyond that, you can find a way to associate your brand with a local favourite summer sport or activity so it remains visible throughout the season.

8. Maintain a fresh look

Consider if it’s possible for customers to immediately recognize the products or services you provide by simply looking at your building. Window displays are a good way to complement your outdoor signage and increase the visibility of your brand. You can also decorate your walls with eye-catching designs to achieve the same effect.

For a temporary or seasonal option, you can use tall banners that extend from the roof to the sidewalk, showcasing your best products or business with eye-catching images to advertise the items that people may “want” during summertime. Freestanding banners can be just as effective, plus you can change the content every few weeks.

9. Harness wind power with balloons and flags

If you’re looking for a cheap way to create movement and attention outside your store, then you can simply arrange multi-colour balloons outside the entrance, and a string of multi-colour pennant flags extending from your storefront to a nearby light pole. You can replace the pennant flags them every two weeks or monthly so they remain bright and in good condition, while the balloons can be replaced often since they deflate fast in the sun. Tie the balloons to cinder-blocks that are disguised with burlap or cloth to keep them from flying away.

10. Use QR codes

QR codes refer to the square barcodes attached to items that can be scanned to provide additional product details at night. They are particularly good in high traffic areas for customers to view product information of items in your front window display. They can also choose to visit your website to view other items.

To give your business visibility during summer, you need to take your brand outdoors with custom signs, promotional events, attractive storefront, and so on. You just need to find a creative way to work the summer angle. But for any business, an outdoor custom sign in Toronto is the first step to get nearby foot traffic inside.

For more information on attracting customers in the summertime, call New Style Signs at Phone: (905) 363-0101 or contact us here.

Church Signs 101: Perfect Design for Optimal Congregation Engagement

Church Signs 101: Perfect Design for Optimal Congregation Engagement

Church signs are essential to spreading messages of faith and connecting with a congregation, as well as updating them on upcoming events and service schedules. For a regular passersby, church signs are one of the most effective ways to pique their interest and provide accessible communication.

With so many churches around, it’s important for yours to stand out in order to grow your congregation and keep regular churchgoers engaged in community building activities. This starts with designing the perfect church sign to capture interest and draw the flock inside.

Trends in Church Signs

Over the years, church signs have evolved according to the latest technologies in designing signs, with the goal of reaching their target audience through effective messages of faith and hope and inviting potential new members of a congregation to join them in church activities. The most popular church signs are changeable letters and computerized messages.

Changeable Letters

Changeable letter signs are a time-honoured tradition in churches, as audiences have grown accustomed to keeping an eye out for new announcements and staple information spelled out in block letters. Changeable letter signs are also popular due to their flexibility — these double-sided signs make it easy to write out a Bible verse or inspirational messages, as well as indicate the schedule for services.

These letters can be quickly shuffled and present endless combinations, so you can easily reach the church congregation and other potential members with carefully crafted messages on the church sign.

Digital Signs

A growing number of churches are embracing computer technology, and this includes sending out messages through computer-enabled church signs. These digital messages are illuminated with brilliant LED lighting and projected digitally. Announcements, bible verses, and service schedules can be projected as scrolling text, so you won’t have to worry about publishing longer messages that weren’t possible with changeable letter signs.

Aside from keeping up with the latest technology, computer changeable church signs also help your church stand out and make important messages highly visible. This makes it easy to stay connected with your congregation through up-to-date announcements, as well as reach potential new members and draw them to your growing flock.

What to Write on Your Church Sign

Selecting a type of church sign is just one part of the job, though. The more crucial part of designing an effective church sign is crafting an effective message.

At their core, effective church signs list complete basic information, such as the church address and contact information, regular service schedule, upcoming community events, Bible quotes and inspiring messages, names of the clergy, and the year that the church was founded.

Whether you choose a changeable letter or computer changeable church sign, you can effectively relay all these messages and information to the rest of the community and reap the benefits of increased engagement and church attendance.

How to Design a Church Sign

Aside from selecting the right type of sign and crafting core messages, it’s also important to consider other factors in installing your church sign to ensure its effectiveness.

1. Budget

Fact is, installing a new church sign is an expense, so it’s important to ensure efficient use of finances for this investment. Make sure to research several options to find the perfect balance between getting the features you need and your budget.

2. Permits

Did you know that depending on where the church is located and where the sign will be erected, you may need to secure a permit. Make sure to check city regulations to be certain that your church sign can be put up without the risk of fines and sanctions.

3. Installation time

How soon do you need the church sign? When discussing your requirements with a manufacturer, make sure to ask about the timeframe, so you can plan out your content calendar accordingly.

4. Location

Where will your church sign be erected? Make sure to select the most visible spot for maximum engagement. This depends on the church architecture as well as ground layout. The best-performing church signs are located in areas with high foot traffic and good visibility from outside, such as in the direction of oncoming traffic.

5. Energy emission

With digital signs, you can trust that the LED lighting used for illumination is environmentally friendly, so your community can do its part in promoting eco-friendly living. Plus, LED lighting is cost-effective, which presents opportunities to earn generous energy savings for years to come.

Find the Right Manufacturer

With the growing popularity and effectiveness of signs as a publicity tool, there’s no shortage of manufacturers and installation providers. To make sure that you erect a truly effective church sign, it helps to select a designer that has a lot of experience working in this niche market. They can help you select the best type according to your requirements and budget, so you can craft powerful and captivating messages to connect to your target audience. Working with a reputable manufacturer also helps to ensure the use of the latest technology, so you can guarantee the longevity of your church sign.

The right sign and perfect location guarantee optimal engagement and will make your church stand out to both members of the congregation of potential new members. All you need is an inspiring message to welcome everyone to a house of faith.

For more information about designing the perfect church sign, call New Style Signs at 8665948354 or contact us here.