All posts by newstylesigns

Tips to choose the right sign for churches

Traditional or Modern? What Type of Sign to Use for Your Church

Today, your church needs to find more meaningful ways to reach out to your congregation while also reaching out to the community. Technology has made this easier providing new ways to connect, from social media to websites and email to e-newsletters.

An easy and affordable way to reach your congregation and community is to install a digital LED church sign. This allows you to send out relevant messages from general religious messaging to community events. But is a digital sign right for you, or is a traditional sign just as effective?

Here are some considerations when thinking about adding a sign to your church.

Do you want to grow your congregation?

If you find you need to get messaging out to the public — as opposed to just your existing congregation — a digital sign works best. It allows you to constantly switch up your messaging and even include digital images to draw more attention to your church.

This is one of the easiest ways to bring more people into your fold, using community-based messaging and welcoming invitations to participate.

Are you located on a busy street?

If your church is located on a busy street — even if it is just local traffic — a digital sign is always best. Again, you have more chances to reach out to more people with digital messaging.

The chances are you might be “competing” with other local churches to draw more people into your services or events. However, if your church is less central, then a traditional sign is probably fine.

Is your budget restricted?

Most churches do have budget constraints to consider. If you are getting a new church sign and your congregation wishes to donate to the cause, you can justify getting a digital sign. However, if you tend to be operating at a deficit or struggling to make ends meet, then a traditional sign makes more sense.

One other thing to consider for pricing, however, is the resources to change your sign. If you find you are constantly changing your messaging, consider how much this is costing you. In some cases, you might find a basic digital sign that provides text messaging works in your favour by reducing labour costs.

Are you struggling to keep your sign up to date?

If you find it difficult to keep your church sign up to date either due to physical issues to manually take down the old message and put up the new message, a digital sign might be the answer, because they can be changed at any time from a computer. this makes it easier for you to manage your messaging effectively.

How often do you change your messaging?

Many churches put in a lot of effort to keep their sign messages relevant and timely. Whether it is seasonally driven, clever, or funny comments to inspire the community, newsworthy messages such as collecting for a recent disaster or your community events, messaging is an important function to your church and community.

Ask yourself how often you would ideally like to be able to change or add to your messages. If the answer is frequently, then a digital sign might be your best option. If you do basic messages such as church service times or a monthly event, then a traditional sign is probably fine.

Are you equipped to manage a digital sign?

Digital church signs are operated using specialized software. While this makes things easier, it also means you need a computer and peripherals to operate the sign. You will also need someone who understands the software and can easily change the messaging.

You can probably find someone in the congregation to operate the sign for you, but this might interfere with your ideal schedule. If all of this is too complicated, then a traditional sign is best.

Can you afford the installation costs?

A new digital sign is more complicated to install than a traditional sign. You must consider additional costs, such as providing the source of electricity. You will also often need access to a dependable cellular network to upload messages.

Outdoor digital signs also require weather-resistant cables or wires to be safe. The ‘management software’ provides access for you to manage your sign content. This adds another cost to managing your sign. These upfront costs add to the overall payable price but may be worth it should it result in lower maintenance costs in future.

Are you looking for a better way to reach your congregation?

There can be many times you need to reach your congregation, but not have the resources to call them, create a newsletter, send out emails, etc. You most likely also don’t have contact information for the entire congregation.

In the case where something has happened that causes a service to be cancelled — such as a leak in the church — or if you are adding new services to accommodate Easter or Christmas crowds, a digital sign allows you to get the word out directly to your congregation.

Additional Benefits of a Digital Church Sign

Digital church signs also allow you to:

  1. Rotate more than one message

    Instead of being limited by space like a traditional sign, you can schedule a rotation of messages. This allows you to cover many different topics, including your service hours, seasonal messages, community events, interesting quotes, or humorous anecdotes. You can engage different audiences, getting messages out to your congregation and the community simultaneously.

  2. Schedule messages

    Digital signs offer a scheduling option that allows you to set a time for messages to appear. Whether you want to set up a welcome message for a community event in the morning and switch it up to welcome people to an evening service or have messages for specific days of the week or month, you can manage message timing precisely.

  3. Colour and animation

    Although you can use a traditional sign to communicate to the community, it doesn’t attract the same notice, nor does it allow you to make dynamic messages using images. This is an effective advertising tool to spread your reach using festive colours and animation to provide an intriguing message that makes more impact.

As you can see, there are many things to consider before deciding what church sign your congregation will respond to best.

For more help deciding whether a traditional or digital sign is right for your church, call New Style Signs at (905) 363-0101 or contact us here.

What should be included while creating a business sign?

Creating a Business Sign: What Should Be Included

The signs that companies create are designed to communicate a message in a few seconds. Whether it is a sign for your storefront, an advertisement or an event, your signs should be well-branded and get the message out quickly.

From the colours you use to the images and the materials to the technology, business signs today come in a wide range of options to suit any budget or purpose. If you are creating a sign for your business, there are a few things you should always include to make it as impactful as possible.

Your Budget

It’s essential to know your budget before your sign design can begin. Some signs cost thousands of dollars and might be out of your reach.

Your budget should consider the sign itself as well as any costs associated with placement. For example, if you are running an ad campaign, how much will your ad costs be? If you need multiple signs, what are your quantities? Understanding all aspects of your budget will ensure you don’t overspend or miss out on opportunities to improve your sign.

Your Logo

Your logo is the first thing people will look for if they find your sign interesting. It should always be consistent in its design, so it becomes recognizable. It should be simple and include your name, or if you are more daring or feel your brand holds some equity, should have a recognizable “emblem” that people will know is yours. It should be positioned prominently, but not interfere with the main message you are trying to send.

If your logo is the sign, consider ways to make it more prominent. Can it be backlit? Can you use materials like metal or wood to better reflect who you are? Is there technology available to make it more exciting such as LED lighting?

Consistency

An important rule of branding is to always be consistent across all your marketing materials. For today’s businesses, this might be the first sign you’ve produced because most of your marketing is done online.

If that is the case, you might find your logo or even your brand colours don’t quite work. The trick is to adapt your logo to suit several uses from your website to social media to your packaging and signs.

This way, your logo can be used in all media without challenges. Your colours should also be concise and consistent — like McDonald’s golden arches and red background or Starbuck’s distinct deep green logo.

However, consistency is not just for logo use. It applies to every aspect of your marketing materials. On your sign, you should always end with your tagline. Your message should reflect your brand voice, whether it is humorous, playful, serious, informative, etc.

Your images should also be consistent with a certain sense of style and aesthetics, whether it is the type of model you use, the tone of the image such as black and white, Kodachrome or full-on colour, and even the layout.

Colour Counts

Your brand colours are important, but you will usually be combining your colours with images or graphics. Your colour scheme, therefore, should work with your logo and help set the mood and message.

If you are making a public service announcement about drug abuse, your palette would be more sombre than if you were doing an ad for baby clothes. Colour makes an emotional statement and should reflect your message.

Contrasting colours make a bolder statement, while blended colours are more harmonious. Hot colours like orange, yellow and red are more aggressive, while cooler colours like blue, green and creams are more subtle.

Personalize to Speak to Your Audience

The message you send needs to speak to your audience. There are different ways to do this:

1. Location

If your sign is on a billboard above the highway, you can come up with a clever image or message related to traffic. If it is a transit sign, you can relate to people based on their transit experience.

2. Target

If your messaging is less generic, you can use text that speaks to a specific audience, be it gender, age group, demographic such as a student or interest group such as movie lovers.

3. Event

You can also focus on an event such as a sale, a gathering, a conference, etc. The what, where, and when become the most important factors.

4. Branding

If your message is focused on raising brand awareness, your message must reflect who you are and what you offer.

The trick is to personalize your signage to help you meet your goals.

Imagery

Not all signs need words. Many companies successfully depend on images and their logo to get their message across. Just make sure people will get it. At the same time, posting a quirky image with your logo and a hashtag or website can be very intriguing. It’s all about what your brand wants to be.

Consider Positioning-Location

Where you place your sign is just as important as what your sign says. Is it about a certain product on sale in your store, or is it a sign to send people to your sale? Is it instructional or directional? Is it generic branding trying to reach a specific audience? All these factors determine where you place your sign to reach the right audience and achieve your goals.

Type of Sign

Is your sign for interior or exterior use? Is it going to become an architectural detail or simply send a message? If it is external, does it require lighting? Can it be 3D, or does it have to be one dimensional?

Every detail of your sign needs to be considered so you can choose the right type of sign. Some popular sign types include:

  • Illuminated channel letter signs
  • Pylon signs
  • LED computerized signs
  • Illuminated signs
  • Metal letter signs
  • Directional signs
  • Interior signs
  • Plaques
  • Customized wood signs
  • Digital print signs
  • Vinyl signs

Don’t forget to ask your sign company what technology is available to add more interest or detail to your sign. The technology used in printing can also make signs more affordable.

Sometimes, your best bet is to speak to a professional sign company like New Style, to discuss your options. We can help guide you on what will best meet your needs and get the best results while sticking to your budget.

To learn more about what you should include when creating a business sign, call New Style Signs at +1 866-591-6938 or contact us here.