All posts by newstylesigns

How to Attract Customers with Outstanding Signs

How to Attract Customers with Outstanding Signs

When you know that you have a great product, top-notch service, and a competitive location, all that is left is to set up an enticing sign that will get your customers through the door. You don’t want to give them all the information while on the street, but doing the opposite and putting very little information can also be detrimental. You need to consider the best attributes of your sign and focus on them.

When looking to attract customers to your business, you can use several means to grab their attention, including banners, bandit signs, and colourful window decals, among others. But first, you need to know your customers well, so you can tailor each approach according to their habits. For instance, if you have frequent promotions or price changes, then digital signage works best, as it’s easy and free to change the message quickly. On the other hand, a static storefront sign might be ideal if your product or service is the same, perhaps with occasional discounts.

Beyond that, any signage you create must be eye-catching, informative, and easy to read. Here are some ideas to create outstanding signage:

Sign Size Matters

The size of your sign partly depends on where it will be located. Overly large signs tend to disappear into the background, while very small ones are barely noticeable to customers. Both extremes result in poor sign visibility. Keep in mind that customers will decide whether or not to read your message from a simple glance, so you need to capture their attention and make that glance count.

Text Size Matters

The size of the text should complement the size of the sign. Optimal readability for a sign should be about ten times the size of the text. This implies that three-inch text will be easy to read from thirty inches away. Similarly, six-inch text can be read at a distance of sixty inches. So to decide the ideal size of your text, you should consider how far your sign will be placed from the people and whether they are foot traffic or driving, and adjust your sign accordingly.

Be Creative

There are several options for business signage, thanks to the advent of large format printers. Common options include environmental graphics, wall wraps that are placed on columns, or even cover walls, windows, doors, or counters with beautiful graphics. These options are not only eye-catching but also help to make your business memorable and lead to repeat business. You can also use well-designed building wraps that cover a section of the exterior of your building to showcase your message and boost your sales.

Add Window Graphics

Whether you have large or small windows, you can use window graphics to communicate with your customers about your brand, product, or services. Window graphics provide massive, free real estate to promote your business and entice customers to come inside and explore.

You can also change your window graphics every season or during special promotions as an integrated promotional approach along with your social media campaigns, commercials, newsletters, and other advertising media, so your customers can immediately connect those messages when passing by. Window graphics not only help to advertise and add interest to your exterior and interior facade but also add some privacy without limiting light penetration.

Choose the Right Colour

Your choice of colours should not only help customers identify your brand but also be eye-catching, to attract new customers. The colours should correspond to your brand and industry, and be vibrant and tasteful without clashing. The text must also be easy to read because passers-by simply won’t bother if it’s an effort to read.

It’s best to avoid rainbow print, neon colours, and light lettering on a light background. Instead, use primary colours — red, blue, or yellow — to draw the eye, provided they don’t affect readability. According to the Outdoor Advertising Association of America, the following colouring combinations have been known to yield great results:

  • Black and white
  • Blue and white
  • Green and white
  • Black and yellow

Keep it Simple

Always focus on the primary purpose of your signs, which is to get new and prospective customers into your business. You only have a second or two to persuade the client, so you need to keep the message simple, clear, and to the point. Consider what will make convince people to enter your store. Is it beautiful visuals, a limited time sale, or perhaps amazing value propositions?

Craft a sign that reflects both your industry and customer, and sends a clear message that is easy to understand at a glance. This means:

  • Avoid too much information as it will clutter the sign
  • Use a maximum of three lines of text

You don’t have to list all your products or services, as it could overwhelm your customer. Listing a few, on the other hand, will give them an idea of what you’re offering and possibly entice them to enter your store.

Be Consistent

Everything in your signage, especially the colours, should be consistent with your brand. It can be very confusing to your customers if the colours on your sign don’t match those on your logo. The design of your logo and colour combination is what makes your business memorable to repeat customers, so be consistent.

Plan your Design

Marketing and advertising strategies are most successful when you work from a plan. Your business signage is a critical part of your marketing campaign. Whether you have one or multiple locations, you need to plan how your signage will integrate with your other strategies to enhance the visibility of your brand. All signage can provide product or service information or a point of purchase, so take the time to plan. Be creative, and involve professionals in the process to capitalize on their experience and expertise.

To learn more about creating outstanding signage for your business, call New Style Signs at (905) 363-0101 or contact us here.

Top Funny Church Signs

Top Funny Church Signs

It’s a marketplace in which many organizations are attempting to capture the attention of potential visitors. By using funny signs, churches can attract new members to their congregation and gain some viral appeal at the same time. If you’re operating a church or holy building, make sure you consider funny signs that might attract new visitors. As a guide, we’re showcasing the top funny church signs in this latest post.

“Stop, Drop, and Roll Doesn’t Work Well in Hell”

Okay, so it’s not the most politically correct message, but this is a common church sign throughout the country. The message is to visit in order to avoid a trip south.

“If History is Repeating Itself, I’m Getting a Dinosaur”

Another sign that shows church operators are not above making fun of themselves once in a while. This sign appeals to those who are interested in finding a church, but don’t necessarily want to spend time in a place without humour.

“I Hate This Church – Satan”

This message gets straight to the point and shows that the church welcomes all visitors.

“Jesus Had Two Dads and Turned Out Just Fine”

We love this one because it shows that visitors are welcome regardless of their sexual preferences. This shows that the church is welcoming and that they want to make a connection with all types of individuals.

“Hipster Jesus Loved You Before You Were Cool”

Working to make that connection with a young audience has been shown to be a great way to build an organization. This sign connects with the hipster trend still prevalent in younger groups across the country.

“Don’t Make Me Come Down There”

Appealing to an audience who grew up respecting their fathers and the authority they had over the family, this sign is used widely.

“Keep Using My Name in Vain and I’ll Make Rush Hour Longer”

We like this one because it’s simple and connects with our daily lives.

Why You Should Consider Adding Signs to Your Church

So now that you know a little more about how to compel audiences to visit your church with funny signs, we thought it was important to provide some tangible knowledge. We know that many church owners find it difficult to choose signs for their organization and for their specific congregation. So, below, we’ve highlighted several reasons to work with a sign company in integrating new signs at your church.

Quality Signage is an Investment

Signage is an investment in your organization. It’s often the first element that visitors to your church will see and so it’s your chance to make a lasting first impression. If you allow the sign to fade or become damaged by weather, this is an indication about your organization. Your audience might think that the inside of the church is also in a state of disrepair. By investing in quality signage, you’re showing that you’re committed to the organization and that you expect the church to grow over the long-term.

You Can Impact Your Audience

By working with a quality sign company, you can impact your audience with your church signage. For example, your sign company will know the colours to use to make a lasting impression. They’ll also teach you how to use colours to impart a certain feeling on visitors. The latest data shows that yellow signs can create positive feelings, while pink signs are linked with love and romance. There is a clear science behind sign creation and capitalizing upon this science can help your church enhance its visitor numbers dramatically.

You Can Present a Clean, Professional Appeal

Your signage should be clean and free of debris. The professionalism with which your signs are designed will have a significant influence on whether those visiting the area choose to go inside your church. The sign company can show you designs that will maximize the clean appeal of your organization. They’ll showcase how to ensure that each element of the sign is built for the organization and for the message it wants to send to congregants and potential congregants.

You will Reduce Long-Term Costs

Churches are usually run on volunteer work, but have some administrative costs to manage. It’s important that you’re able to reduce your costs in the long-term in order to run your business effectively. A professional sign company can help you in creating signs that require limited maintenance. They can help you save money by building signs that will become a key part of your organization for generations to come.

You Can Promote Events More Effectively

Signs can also be a great way to promote events within your organization. If you’ve noticed that event attendances have been down recently, it could be due to the placement or design of your promotional signs. Working with a trusted sign design team such as our experts at New Style Signs can help you overcome this challenge. We’ll work with you to match your sign designs to the event for cross-market appeal.

You Can Improve Visibility

Another area in which sign companies specialize in is ensuring that the sign is completely visible to the target audience. This is particularly important for churches using signs to attract those passing by the church. You don’t want the view of your sign to be obstructed by traffic signs, trees, bushes, and other obstacles. And so, you can work with the sign company to place the sign effectively so that all potential visitors can see and read your messages.

Turn to New Style Signs for Quality Sign Options

Our team at New Style Signs has worked with building owners throughout the industries to offer quality signs that enhance their property. Whether you’re looking for wayfinding signs or outdoor signs for your church, we can provide you with the ideal options for your organization. We have decades of experience in sign design and manufacturing and our signs are now used in businesses throughout the local community. To learn more about your sign options, please contact us today.