All posts by newstylesigns

5 Tips for Designing an Attractive Pylon Sign

5 Tips for Designing an Attractive Pylon Sign

The experience of your customer begins well before they walk into your building. In fact, their perception of your business is often formed while they are still in their car. Designing an attractive pylon sign plays an important role in directing people to your business, helping customers spot your location, and describing your services.

Read on for tips on how to design an eye-catching pylon sign.

Help Customers Find You

Pylon signs play two very important roles in terms of effective business advertising. It can be very challenging to locate a business from a busy street or highway without an eye-catching sign.

Whether they are a customer looking for a business or they inadvertently see your business sign while shopping or running errands. Either way, it’s important to have a sign that impresses them, as a great sign instills confidence in a potential customer and guides them to investigate your services.

Just like a lighthouse steers a ship through the fog, a bold pylon sign helps customers find you.

Customize It

When you work with a company that specializes in designing pylon signs, you have an entire world of features to choose from. For instance, you can choose between specialized features such as an illuminated acrylic face, dimensional and vinyl lettering, and doubled-sided signage.

Keep It Simple

Whether you are redesigning your commercial pylon sign or designing one for the first time, many people make the mistake of trying to include too much information in a very small space. While this is an appropriate move for a brochure or other handheld document, a pylon sign is not the place to do it! Although doing so will make your sign more informative, it will also make it confusing and less effective.

The message of your sign should be short and easy to understand. Decide what is most important to you and the branding of your business. Some people choose to put only their business logo and little else, while others add a few descriptive words regarding their services. Including more than this can detract from the visibility of your sign and, by extension, your business.

Include Bright Colours

When it comes to visibility, colour and contrast are essential; however, there are a few mistakes that can be made when it comes to picking the colour of a pylon sign.

One mistake to avoid when designing your pylon sign is using colours that are too similar or that blend in with the writing that you want to include on your sign. While you may like a soft, elegant look that includes similar colours from your business logos colour palette, this is not an ideal approach to making an eye-catching pylon sign.

Instead, incorporate no more than a few of these colours into the logo or business name and then place these against a contrasting backdrop. If you prefer a monochromatic look, then contrast becomes even more important, so your sign should consist mostly of black and white, rather than grey.

Stay on Point

While every decision you make in regards to your pylon sign is important, the font, logo sizes and colours that you pick play an important role in making your sign visible. You want a font that is easily read by most people but also matches your logo and overall aesthetic.

Colours should be chosen so that they enhance the visibility of the lettering. For instance, never put white lettering on a light coloured background, and vice versa.

Your business name or logo should be large and bold. Outside of a few words about your services, any additional pictures or wording should be small.

Remember, less is more when it comes to making an eye-catching sign, so avoid adding much more to the design than the business name or logo.

To learn more about designing a pylon sign, call New Style Signs today at (866) 594-8354 or contact us here.

Advantages of LED Signs

Advantages of LED Signs

There are three main options when it comes to light up signs for your business: neon, fluorescent, and LED. Recently, more companies are harnessing the value of LED signs for their company, and within this latest post, we’re explaining more about the many benefits that LED signs can bring to your Toronto organization.

Brightness

One of the clear benefits of choosing LED signs for your company is the level of brightness these signs offer. That’s because of the innate value of LED lighting, which is that it can be easy to read up close and from a significant distance. You can also see LED signs when the sun is shining, and so the sign will capture interest from those in the area regardless of the local weather.

Environmentally-Friendly Performance

Another reason so many companies are now using LED signs is that the signs are environmentally-friendly. The typical LED sign only uses 10 watts of power, which is about 80% less energy than the comparable neon system requires. This means you’ll be using less energy and placing less strain on local resources.

You’ll also save hundreds of dollars per year on your lighting costs with LED signage. Another environmental benefit of LED signs is they don’t use toxic gases like mercury and can be recycled without dangerous contaminants potentially entering the local environment.

Low Maintenance

When you’re looking for a sign that will help save your business time and money in promoting the brand, LED signs are a great option. Their long lifespans mean that you can depend upon them for limited maintenance needs for the years ahead. They don’t contain any glass tubes or gasses, which can often be fragile and cause the breakdown of the lighting system.

Another benefit is that they’re easy to clean. The entire cleaning process takes just a few minutes, so you won’t have to spend much time away from your operations. They also work in almost any type of harsh environment, so they don’t need much protection from inclement weather. LED signs are the easy-to-install, virtually maintenance-free option for the hardworking business owner!

Thinner

Because LED signs don’t require tubes, manufacturers can make the products thinner. A neon sign could be as thick as 3-to-5 inches, while an LED sign might only be 1-inch thick. There are many add-on benefits due to LED signs’ smaller sizing. It’s more cost-effective to ship LED signs to your business as a result of their smaller width. It’s also easier and more cost-effective to install because the sign is smaller and easier to fit within the stand or structure on the property.

Creative Flexibility

You also have greater creative flexibility when you select LED signs. LED technology is evolving quickly, and you can now integrate a range of animations and colour changes within your LED sign design. If you’re working with expert programmers, the signs can be built to light up, fade, and flash independently. This gives you a greater range of options when promoting your business and its products and services.

Durability

Now we come to the leading benefit of LED signs: their durability. The highest quality LEDs can last as long as 100,000 operational hours. This is as much as 6 years longer than the equivalent fluorescent sign. A leading issue in using fluorescent bulbs is they tend to fade over a period of time. With some maintenance, LED signs will often remain as bright as their first day of use throughout their lifetime.

Questions to Ask When Buying LED Signs

Now that we’ve explained a little more about the reasons behind the value of LED signs, let’s explore the questions you should consider when selecting LED signs for your business.

1.Is the software secure?

It’s important the software your sign company uses is completely secure so that your sign is protected around the clock. Find out more about the software and the level of security your sign installer can offer.

2.How do you control brightness?

There should be a range of options for adjusting the brightness of your sign. Ask your sign company about the process for adjusting the settings, and have them go over this process with you several times before you make the final purchase decision.

3.Can you schedule messaging?

Make sure there’s an option to schedule the messaging throughout the day via your sign. For example, if you’re operating a restaurant, you might want the sign to display breakfast options in the morning and the dinner options later in the day. Ask the sign company about how to schedule the messages the sign displays. This will help you to get the maximum return on investment for the sign you choose.

4.What support is there?

Find out more about the level of tech support the company offers for their signs. Can they provide you with support around the clock? This will be important if your sign goes out in the build-up to a big company event. You’ll need to speak with a sign expert on short notice. Find out more about their support service and whether it meets your business requirements.

5.What are the warranty options?

You’ll need comprehensive coverage to protect your investment in LED signs. Make sure that the company you select can provide you with a full warranty that protects you in case of damage and software failure over the coming years. Speak to the company directly about the warranty options and make sure you’re comfortable with the coverage levels provided.

To learn more about the advantages of LED lights, call New Style Signs at 866-594-8354 or contact us here.