All posts by newstylesigns

Maintenance Is Crucial for Led Signs: Here’s Why

Maintenance Is Crucial for Led Signs: Here’s Why

A custom LED sign is a great way to make your brand, business, or organization stand out and literally see your name in lights.

But just as a computer requires more maintenance than an abacus, modern LED signs require more maintenance than a run of the mill, unlighted sign.

After all, modern LED sign systems effectively are computers—they include a mix of hardware and software that work together to display information. But unlike computers, LED signs live outside all year round, and withstanding the elements of a Toronto winter means regular maintenance is a must.

Without proper maintenance, your LED sign will become less effective over time. If it’s not cared for at all, the system will eventually stop working altogether, turning your bright, eye-catching digital display into an expensive but ineffective dud.

However, when you have your sign regularly maintained by a digital sign professional, you’ll be able to maximize your return on investment. Not only will you get the benefits that come from digital signs—including bright display, eye-catching visuals, and a second-to-none ability to attract eyeballs and convey information quickly and easily—you’ll also get the peace of mind that comes from knowing these advantages will last for years, extending the lifespan of your sign and providing continued value to your organization or business.

What Happens When You Neglect LED Maintenance

While a bright and well maintained LED display is eye-catching and easily attracts attention, a poorly maintained display will be equally obvious and attention-grabbing, but for all the wrong reasons.

One of the most obvious signs of digital sign neglect occurs when the screen stops working properly. This could mean the screen gets dimmer and harder for people to make out, or it could entail the screen going dark altogether, making it particularly obvious (and for most businesses, kind of embarrassing) that something is wrong.

Another way people neglect their LED display is to continue using outdated hardware or software long past the time that upgrades become available. Failing to upgrade your system leaves you stuck using older technology that may not perform as well as newer systems. This means you’re unable to take advantage of the latest advances in the industry and risk losing the attention of your target audience to those who use newer and better technology.

The other obvious signal that a digital sign is being neglected is when it continues to display information that’s obviously out of date. One of the biggest advantages of a digital sign is that it allows you to update the information it displays quickly and easily, keeping your content fresh and continually hooking people in with new information. When you fail to leverage this advantage and display information that’s not new or exciting, you fail to give people a reason to read your sign or patronize your business.

What’s involved in LED maintenance?

At this point, you (hopefully!) understand how important it is to provide regular maintenance to your LED display. But you might be wondering what that maintenance actually entails.

Conducting proper maintenance on LED signs and displays means regularly checking, servicing, and upgrading the following five parts of your digital sign.

Hardware

As with computers, maintaining the hardware of your sign is important. But as alluded to above, LED maintenance may be even more important than regular computer maintenance, because your LED sign is subject to a lot of physical challenges that most computers don’t have to face. You should have your physical sign checked regularly to make sure the wiring is all in good working order and hasn’t been damaged by weather, gravity, rodents, or other accidents. You’ll also want a technician to look for loose connections, frayed insulation, or any burns that might have occurred.

Cleaning

Even if your LED sign isn’t physically damaged, being outside 24 hours a day virtually guarantees that it will get dirty if not maintained regularly. In addition to making your screen hard to see (which, of course, defeats the purpose), dirt and dust can also pose a risk to its operation. Dust can clog up internal components that are necessary to your sign’s operation and potentially cause it to overheat. To keep that from happening, you should have your entire system cleaned regularly, including screens, cables, and digital players. And you should schedule a full-scale cleaning, which requires briefly dismantling the system so the inside of it can be cleaned thoroughly, about once a year.

Cooling

Since digital sign systems are constantly displaying information through bright lights, it’s no surprise that they can overheat if not maintained properly. When overheating happens, you run the risk that all of the electronics within the sign could be damaged or even destroyed. When having your system maintained, make sure attention is paid to the fans, air conditioners, or other cooling systems used to maintain the sign’s regular temperature.

Software

As mentioned, modern LED signs operate very much like computers, using a mixture of hardware and software to convey information. And as with computers, LED software is frequently being updated to improve security and make your sign run even more effectively. Maintaining your LED software means updating to the latest releases, and (equally important) removing outdated or unnecessary programs or files.

Content

As mentioned, you should think of the content that your sign displays as a crucial part of the regular care and maintenance of your sign. Fresh content keeps readers enticed and trains them to continue looking at your sign each time they pass by in order to get a new message or learn something new. Don’t lose out on one of the biggest advantages of digital signs—the ability to update your content quickly and frequently—by failing to craft a message that will get people’s attention.

Wrapping Up

We live in an attention economy where consumers are increasingly used to getting information from a glowing screen. LED signs are one of the best and most effective ways for your business or organization to take advantage of that trend and attract the attention of the people who matter most.

But when you decide to invest in a digital display, proper maintenance is essential in order to maximize your investment and get the most value out of your sign.

New Style Signs has been servicing the Greater Toronto Area for over 50 years. Our knowledgeable team of experts focuses on specific signs for small and medium-sized businesses.

Call us today at (866) 594-8354, or click here for a quote about a new LED sign for your business or organization.

Monochrome vs RGB Colour: Why You Need to Update Your LED Signs

Monochrome vs RGB Colour: Why You Need to Update Your LED Signs

When you want to draw attention to your business or organization, you need to create unique signage, such as customized LED signs. This technology allows you to integrate signage where it will have the most impact, whether it is inside your building’s architecture or positioned prominently in a high traffic exterior location.

They can be made in multiple shapes and configurations with endless possibilities. Many organizations using LED signs are missing out because they have not taken the time to consider updating their signs to include the latest technology.

Today’s LED signs offer a distinct collection of options, including the latest in colour technology that will create a far more impressive display that older models. Here we look at the difference between monochrome, the red or amber signs you might have now, or RGB LED signs which offer a full-colour spectrum.

What is RGB?

RGB stands for Red-Green-Blue. These are the three basic colours used for full-colour digital sign displays. RGB uses pixels in the LED display made up of three smaller LED lights in each colour. Also known as “sub-pixels,” they can’t be detected unless you are standing right up in front of the sign.

Using RGB LED allows you to change the way these sub-pixels are lit, as well as the brightness level to create a full spectrum of colours. Together the lights generate large scale images similar to that of a big-screen television. From a distance, the undetectable sub-pixels work together to generate recognizable images and text to convey your message effectively for passers-by.

Why update to RGB LED display?

Nothing grabs attention better than brightly lit coloured signs. When you leverage the full-colour power of RGB, you can create an endless display that sends a clear message.

Full colour draws people’s attention naturally without the boring, everyday appearance of the duller, red on black scrolling letters of a monochrome sign. You can create animated displays that allow you to create more interesting content.

RGB LEDs are also brighter and can be seen even on the sunniest of days, so at night they become even more distinctive, and you’ll make a better impression on more people.

Monochrome is Commonplace

While monochrome signs have become a mainstay for all kinds of organizations, they have become too commonplace to really make an impression. You won’t be able to stand out with everybody else in town using the same type of LED display. They provide a basic service to communicate a quick message for organizations such as schools and churches but are not as functional for businesses trying to attract customers.

Who should use RGB LED signs?

Although anyone can benefit from full-colour displays, they are more important for businesses trying to draw in new customers. For example, they work well for restaurants, as they can show pictures of their menu items to attract hungry clients.

For exciting spots like convention centers or event venues, you can keep people aware of what is happening with colourful displays. Arenas and entertainment venues can show off past performances or sporting events highlights. The possibilities are endless.

Words vs Pictures

One crucial determinant in which sign is best for your needs is your message. Is it a simple message such as Parent Teacher Interview dates at a school, or are you trying to attract attention to your new Gouda cheeseburger at your restaurant?

While a picture of food will tempt customers to stop and pop into your drive-thru, if all you want to do is send a quick message to parents as they drive by the school, you really don’t need the full-colour option. So, it is the type of product or service you offer that will help you decide what will work best for you.

Your Budget

Any organization or business could benefit from a full-colour display. For example, an insurance company could get very creative, showing a car accident, to create a unique way to convey to customers the importance of auto insurance.

Although just about any business could come up with creative full-colour ads, it is best to consider your budget first. After all, an Outdoor Monochrome LED Sign can get your message across more affordably. This means you might see a better ROI if you choose a monochrome LED sign if full colour is not a must.

Why are you buying your sign?

You have to ask yourself why you are considering an LED sign. If it is to attract more customers to your business, then investing in the best possible signage is worth it. You will see more traffic and sales, which in turn will help pay for the sign. If you simply need to convey a quick community message, an Outdoor Monochrome LED Display is the perfect solution.

The eye-catching colour of an updated RGB LED sign is the perfect solution for retailers, malls, convention centers, attractions, restaurants and businesses that want to stand out. If your goal is to attract new customers or remind customers they haven’t used your services in a while, the movement and brightness of RGB is your best bet.

Emotional Reactions

Last but not least, colour can make a huge difference as it helps generate an emotional reaction. Colour evokes emotion and can be used as follows:

  • Red is stimulating and creates excitement and energy.
  • Orange is filled with confidence, comfort and warmth
  • Yellow is very optimistic, instilling positive feelings as well as creativity and cheer
  • Green is a natural colour that generates a sense of trust, health, and wellness
  • Blue creates a sense of calm but can also be used to create trust
  • Violet projects authenticity, spirituality and a sense of luxury

You can combine colours to help generate the reaction that will resonate with your customers.

RGB is not something for every organization or budget. However, if your goal is to attract more traffic to your business and increase sales, you should consider the many benefits an RGB LED sign has to offer.

For more information on LED display signs, call New Style Signs at 866-594-8354 or contact us here.