All posts by newstylesigns

Monochrome vs RGB Colour: Why You Need to Update Your LED Signs

Monochrome vs RGB Colour: Why You Need to Update Your LED Signs

When you want to draw attention to your business or organization, you need to create unique signage, such as customized LED signs. This technology allows you to integrate signage where it will have the most impact, whether it is inside your building’s architecture or positioned prominently in a high traffic exterior location.

They can be made in multiple shapes and configurations with endless possibilities. Many organizations using LED signs are missing out because they have not taken the time to consider updating their signs to include the latest technology.

Today’s LED signs offer a distinct collection of options, including the latest in colour technology that will create a far more impressive display that older models. Here we look at the difference between monochrome, the red or amber signs you might have now, or RGB LED signs which offer a full-colour spectrum.

What is RGB?

RGB stands for Red-Green-Blue. These are the three basic colours used for full-colour digital sign displays. RGB uses pixels in the LED display made up of three smaller LED lights in each colour. Also known as “sub-pixels,” they can’t be detected unless you are standing right up in front of the sign.

Using RGB LED allows you to change the way these sub-pixels are lit, as well as the brightness level to create a full spectrum of colours. Together the lights generate large scale images similar to that of a big-screen television. From a distance, the undetectable sub-pixels work together to generate recognizable images and text to convey your message effectively for passers-by.

Why update to RGB LED display?

Nothing grabs attention better than brightly lit coloured signs. When you leverage the full-colour power of RGB, you can create an endless display that sends a clear message.

Full colour draws people’s attention naturally without the boring, everyday appearance of the duller, red on black scrolling letters of a monochrome sign. You can create animated displays that allow you to create more interesting content.

RGB LEDs are also brighter and can be seen even on the sunniest of days, so at night they become even more distinctive, and you’ll make a better impression on more people.

Monochrome is Commonplace

While monochrome signs have become a mainstay for all kinds of organizations, they have become too commonplace to really make an impression. You won’t be able to stand out with everybody else in town using the same type of LED display. They provide a basic service to communicate a quick message for organizations such as schools and churches but are not as functional for businesses trying to attract customers.

Who should use RGB LED signs?

Although anyone can benefit from full-colour displays, they are more important for businesses trying to draw in new customers. For example, they work well for restaurants, as they can show pictures of their menu items to attract hungry clients.

For exciting spots like convention centers or event venues, you can keep people aware of what is happening with colourful displays. Arenas and entertainment venues can show off past performances or sporting events highlights. The possibilities are endless.

Words vs Pictures

One crucial determinant in which sign is best for your needs is your message. Is it a simple message such as Parent Teacher Interview dates at a school, or are you trying to attract attention to your new Gouda cheeseburger at your restaurant?

While a picture of food will tempt customers to stop and pop into your drive-thru, if all you want to do is send a quick message to parents as they drive by the school, you really don’t need the full-colour option. So, it is the type of product or service you offer that will help you decide what will work best for you.

Your Budget

Any organization or business could benefit from a full-colour display. For example, an insurance company could get very creative, showing a car accident, to create a unique way to convey to customers the importance of auto insurance.

Although just about any business could come up with creative full-colour ads, it is best to consider your budget first. After all, an Outdoor Monochrome LED Sign can get your message across more affordably. This means you might see a better ROI if you choose a monochrome LED sign if full colour is not a must.

Why are you buying your sign?

You have to ask yourself why you are considering an LED sign. If it is to attract more customers to your business, then investing in the best possible signage is worth it. You will see more traffic and sales, which in turn will help pay for the sign. If you simply need to convey a quick community message, an Outdoor Monochrome LED Display is the perfect solution.

The eye-catching colour of an updated RGB LED sign is the perfect solution for retailers, malls, convention centers, attractions, restaurants and businesses that want to stand out. If your goal is to attract new customers or remind customers they haven’t used your services in a while, the movement and brightness of RGB is your best bet.

Emotional Reactions

Last but not least, colour can make a huge difference as it helps generate an emotional reaction. Colour evokes emotion and can be used as follows:

  • Red is stimulating and creates excitement and energy.
  • Orange is filled with confidence, comfort and warmth
  • Yellow is very optimistic, instilling positive feelings as well as creativity and cheer
  • Green is a natural colour that generates a sense of trust, health, and wellness
  • Blue creates a sense of calm but can also be used to create trust
  • Violet projects authenticity, spirituality and a sense of luxury

You can combine colours to help generate the reaction that will resonate with your customers.

RGB is not something for every organization or budget. However, if your goal is to attract more traffic to your business and increase sales, you should consider the many benefits an RGB LED sign has to offer.

For more information on LED display signs, call New Style Signs at 866-594-8354 or contact us here.

AODA Guidelines: How to Make Your Signs Accessible

AODA Guidelines: How to Make Your Signs Accessible

According to the Canadian National Institute for the Blind, there are around 1.5 million Canadians who identify themselves as having lost their sight. There is also an estimated 5.59 million people with an eye disease that could eventually lead to sight loss in the future.

As a business, it is your responsibility to make it as easy as possible for those with vision impairments to safely and easily find their way through your location. Although Canada doesn’t actually have federal legislation with a nationally appropriate set of guidelines for accessible signage, the Canadian Human Rights Act does require that public spaces are accessible to everyone.

Provinces, municipalities, agencies, and companies can choose how to provide accessible signage, so it is helpful to have some guidelines and recommended best practices when designing and placing signage for your location. Here are the basics, according to the AODA.

The Canadian Standard Association Guidelines

Barrier-Free design recommendations from the Canadian Standard Association, a non-profit group trying to establish standards across the country, look to the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD) for guidance.

It was ratified by the Canadian government in 2010 and does include braille and tactile signage specifically. This article requires that signage in braille be posted in all public spaces, as well as to provide forms that are easy to read and understand.

The Law

In general, basic requirements are dictating you let the public and your employees know they can request written information and other forms of communication that will make the information more accessible. This should be posted on your website and other places people will see it, such as your promotional materials.

You can also have a sign specifically outlining how to reach you, but this would have to be accessible signage. You can then work with people with disabilities to find the best communication supports to meet their needs.

Although you don’t have to have the formats readily available, you will be expected to provide accessible information in a timely manner. This information must be available at no cost.

There are some exceptions to the rules, including when:

  • You can’t technically to convert a document to an accessible format
  • You are not the primary provider of the information
  • You don’t control the information

Braille and Raised Letter

The only way people who may be blind, low-vision or deafblind can access your building signage is by touch or high contrast. Often this information is vital such as emergency exits. By using braille, the signage can represent letters of the alphabet using dots in combinations which those with vision impairments can read. This tactile system is recognized by the majority of those living with blindness over an extended period of time.

It is considered the most efficient way to share information; however, those who have suffered vision challenges recently will not be able to read braille. In this case, raised print can be a useful alternative. A combination of braille plus raised, high-contrast print is therefore recommended.

Where are signs needed?

Accessible signs should be placed wherever signs would generally be hung. In general, signs are either designed to communicate information, provide directions, or identify locations. This would include:

  • Washrooms/showers
  • Elevators
  • Stair landing floor numbers
  • Office and hotel room plates
  • Emergency doors/exits
  • Emergency evacuation instructions
  • Cautionary signage
  • Facility directories
  • Free telephones in public places
  • Bus stop and train platforms to indicate numbers
  • Gathering places
  • Operating instructions

Signage Guidelines

In Canada, the braille used is Unified English Braille. The following guidelines will provide readable signage to everyone with sight issues including blind, deafblind and low-vision people:

1. Braille signage

  • Use a domed or rounded shape for braille dots.
  • Each dot should be 0.75-0.80mm with a base diameter of 1.5-1.6mm and a height of 0.6-0.9mm.
  • Horizontal and vertical distance should be 2.3-2.5mm in the same cell and 6.1- 7.6mm in adjacent cells.
  • Distance between corresponding dots from one cell to the cell below should be 10-10.2mm.
  • Uncontracted braille is used for signs of 10 words or less, French text and floor directories.
  • Use contracted braille for signs with 10 or more words, but only if the sign consists of sentences.
  • Avoid capital letters in braille signs, except for emergency instructions where sentences are used.
  • For multi-line text, place all braille a minimum of 9.5 mm below the entire raised print text.
  • For multi-line braille text, you can choose to use a semi-circular braille indicator horizontally aligned with and placed directly before the first braille character.

2. Clear, raised print signage

  • The size, type and layout must be legible.
  • Use sans serif typefaces such as Arial, Futura, Gill Sans, Helvetica, Lucinda Sans, and Trebuchet and avoid stylized print including italics and block capitals.
  • Use initial upper case to assist with letter and word recognition.
  • Use contrasting colours for letters and the background to make the words stand out.
  • Do not use pictures or patterns in the background directly behind the letters.
  • Use non-reflective characters and backgrounds.
  • Consider the distance from which the sign will be read and ensure letters have a minimum height of 15mm, and for signs over 3m away, text should be 5mm for each metre of viewing distance.
  • Use soft-shouldered edges for raised letters.
  • Letters should be raised by at least 1mm from the plate and be about 48-144pt in font size.
  • Use 2mm for minimum spacing between letters and 10mm between words.
  • Use 2 to 7mm for letter stroke thickness.
  • Never use engraved print letters.
  • Raised borders and elements should be 10mm minimum from tactile characters.

By making an effort to create a welcoming facility for everybody, you are creating an inclusive environment. You will create a safer environment that allows people to exit your location in case of emergency, reducing the risk of injury or death, and it will make it easier for all visitors to find their way around the building.

If you would like more information on customized accessible signage, call New Style Signs at 866-594-8354 or contact us here.