6 Ways Retail Outlets Get the Most From Signage, Banners, and Posters

From radio ads to billboard signs, retail businesses are always looking for new ways to sell their products. With the competition being so fierce, it’s important, now more than ever, to make a good first impression.

With the rising popularity of social media, advertising methods have significantly changed. However, having a new form of advertising known as online marketing doesn’t mean that classic advertising methods are completely obsolete. Whether you’re creating an ad campaign of your own or just learning about the business, you should always consider using tried and true advertising methods; this includes advertisement banners, signages, billboards, and more.

Unsure about using signage, banners, and posters to promote your business? Take a look at these traditional advertising methods, and find out how they can benefit your company.

1. Get The Word Out About Sales

   The retail industry has always been good at informing their target audiences about promotional events; the whole point of marketing is to bring people into your store and pique their interest. This is why many retailers use banners and posters to provide information about discounts and offers.

   Big and bold letters are the best practice when it comes to grabbing a consumer’s attention. An ad’s message should be kept short and to the point. If a deal has any specifics or disclaimers, they should be pointed out in smaller text below. Your top line is the sale’s hook, while the bottom line includes less important details.

   You can use banners both in-store and outside. Outside banners direct people to head to the shop, while indoor banners can give more in-depth sale information.

2. Show Off Your Products
   Companies are competing for recognition among stiff competition, which is why they use banners and posters to show off their products.

   The goal with ads is to somehow invoke an emotional connection to the brand. Ads can also provide a mental image, so consumers will remember the product when they go shopping later. As a result, it’s important to show off one or two products in your ads to highlight them and their benefits.

   If possible, consider setting up a display of the product in your store. Then, you can use internal signs to guide people towards the product.

3. List Location Information
   Both online and brick-and-mortar businesses can benefit from telling customers where they’re located. It’s counterproductive to use banners, posters, stands, and billboards for promotional information and product enticement without information on how to find your store — customers who can’t find your store can’t buy your products.

   If your business operates online, the URL of your online store should be clearly printed somewhere on the banner. If the banner is at a readable height, you can print the URL smaller than the other text. A person intrigued by the text can walk up to the text and investigate.

   Some brick-and-mortar businesses use location markers along with sale announcements. One example of this could be: “Fifty feet to our blockbuster sale!” These kinds of advertisements help encourage customers to see what all the fuss is about.

4. Build Excitement
   At times, making the shopping experience exciting can be challenging. As time goes on and the level of competition increases, it becomes harder and harder to grab the attention of passersby — you will always need to convince them that you have something exciting enough to be worthy of their attention, and a well-done banner campaign can achieve this.

   When it comes to building excitement, the goal is to create banners people will like looking at. You want to give them a reason to be excited about what you’re offering. At times, well-done ads can also build hype, which leads to word-of-mouth promotion among consumers. Typically, signs that are eye-catching and clever find the best results in achieving the above. Signs that help to increase anticipation and build hype around your offer, works much like how a countdown timer increases anticipation and excitement on a product launch. However, it’s important that whatever it is your business is offering lives up to the anticipation.

5. Execute Ad Campaigns
   
   The previous idea of “building excitement” is just one way to coordinate an ad campaign. Some retailers post banners at strategic points around their cities or hometowns. Depending on the retailer’s strategy, these banners might be the same all over town, or they might opt to have a unique message for every different location.

6. List Pertinent Information
   As previously mentioned, the location of your store is one of the most important pieces of information to include. You will need to direct people to your website or brick-and-mortar store. You will also need to make the objective of the sign clear at first glance. Someone who looks at the sign for half a second should be able to understand what it’s about.

   When creating ads, it can be tricky to deliver an ad that can both hold your attention and give you the information you need. This is why it’s important to be as concise as possible. If sentences or long phrases are required, they shouldn’t be the focus of the poster. Instead, they should only be available for those who find the ad interesting enough to keep reading.

   Most of the time, you will use your logo colours for the reinforcement of your brand. A graphic designer can come up with ways to use imagery that reflects your ideal aesthetic that aligns with your brand.

   For more information on how a sign can help your retail business, call New Style Signs at 866-591-6938 or contact us here.